The very idea of community radio is preservation of local cultures and bringing hidden talents to the fore. The same is inculcated in the spirit of Radio Ninada, the community radio station under the department of Journalism at SDM.
The programs are designed in the local dialects of Kannada and Tulu, involving people from the community including artists of different kinds and common people. Alongside news and information, the station manages an archive of programs created over cultural aspects of Coastal Karnataka. Not only does this create a reliable documentation platform for preservation of local cultures, it also attracts and involves the rural population in mainstream media.
Radio Ninada broadcasts programs from 8 AM – 10 AM and from 5 PM – 7 PM every day. The programs are either developed by students under the guidance of a dedicated staff member or conducted by the college through the involvement of local talents. All students, faculty members, and even residents of the vicinity have an open invitation to be a part of the programs at Radio Ninada. The station is managed by VK Kadaba and is located close to the SDM Multimedia studio.
Radio Ninada can be accessed online