Department of Journalism

Keeping the growing demand for creative and competent talent in the fast growing media industry in mind, the Department offers Journalism as a subject in the three year B A Programme. It imparts strong theoretical base and provides practical knowledge through well established Multi Media Studio, Community Radio, Editing Lab and in-house practice journals.

Academic Insight Magazine recognized the department as one of the best media institutions in the year 2020.

India Today Magazine (June 4, 2018) in its ‘All new comprehensive India Today-MDRA national survey with new streams’ has conferred the department with 3rd rank in best average annual salary, top 2nd for best value for money and 21st position out of top 25 colleges in India.

Highlights of the Department

  • Practical exposure through full-pledged Multimedia Studio and Community Radio Station & editing lab facilitated in the department.
  • Video production house practice through regular video content creation activities like ‘Nammura Varthe’ (Weekly news bulletin running from last 11 years, which gives on-ground training in news reporting, anchoring, voice-over, scriptwriting and video editing), documentary, short film, segments, personality interviews, corporate video etc.
  • Print media activity training through a daily gazette. It includes translation and other media writing training.
  • encourage the students to contribute writeups, articles, features and news reports to various state-level newspapers.
  • Digital Media content creation training through Wikipedia (Kannada Content) and through managing social media pages of the department.
  • All the contents created by the students are uploaded in SDM Multimedia Studio YouTube page regularly

Did You Know ?

"The first Indian colour film was “Kisan Kanya” in 1937".

Association & Activities
Research Output
Scheme & Syllabus

Association & Activities

Srujana is one of the club activities of the department and started in the year 2014. In this activity forum Weekly Roundup, Debate, Current Affair Analysis, Quiz, Headline Writing Competitions, Group Discussions, Writing Skill Discussions, Guest Lectures, Alumni Interactions, Creative Productions and other activities are conducted


Department nurtures students with practical training in print, audiovisual and new media.

Nammura Varthe, is half an hour electronic news bulletin which trains students in TV news reporting, camera execution, scripting, anchoring, voice-over and video editing.

Radio Ninada 90.4 – community radio station is functioning under the department of journalism and mass communication providing training in all wings of audio production.

Students under the guidance of faculty script and upload various types of research articles for the Wikipedia platform.

Regular contributions including Manada Maatu (Inteview series), documentaries, short films, PSA, web-series, corporate videos produced by SDM Multimedia Studio, functioning under the department for social media platforms.

Research Output

Department is contributing for the academic arena through conducting research on thrust areas of journalism and mass communication by the faculties as well as students.


  1. Department organized UGC Sponsored National Seminar on “Media Power in Politics” on October 22nd and 23rd 2010.
  2. Department organized a National Seminar on “Journalism & Society on March 21 and 22nd, 2013.
  3. Department Organised a National Seminar in association with on “Social Networking Media: Boon or Bane?”On March 7th and 8th 2014.

Ph. D:

Two faculties of the department are pursuing a Ph.D.

Research papers published: Mr. Bhaskar Hegde

Research Details

  • Submitted Ph.D. thesis entitled “Impact of Newspaper in Education: A Comparative Analysis of Two Leading Kannada Dailies”, under the able guidance of Prof. G P Shivaram, Professor in Journalism and Mass Communication at Mangalore University, Mangalore.
  • Completed Minor Research. The title “Grass Root Journalism: Role of Newspaper in Rural Development​” funded by UGC


  • Published a write up in Suddi bidugade titled as “Madari Collegena Adarsha Pranshupala Dr. B. Yashovarma​” on December 31st 2015 to January 6th 2016 issue.
  • Published an article titled “Friend, Guide and Philosopher​” in a book “Nudiranjana” with ISBN 978-81- 926-593- 1-2 on the occasion of Dr. Niranjan Vanalli Felicitation Program.
  • Published an article title “Odugara Hrudayakke LaggeItta Sodigadheya Cheluveyaru​” published in “SogasuKanuvaManasu​” with ISBN number 978-81- 926-593- 0-5.
  • Published two articles in value education book of Shantivana Trust Dharmasthala and also 12 columns published in Manjuvani monthly magazine.
  • Published an article entitled “Role of Newspaper in Enhancing Education​”, in an International Journal of Scientific Research, Volume 5, Issues 12, December 2016 with an ISSN No. – 2277 – 8179. Pp. 67-68, Impact Factor 3.508
  • An article titled ‘Impact of Newspaper in Education: A Comparative Analysis of Leading Two Kannada Dailies’ was published in an International Journal of Scientific Research, March 2018, Volume 7, Issue 3, ISSN No: 2277 – 8179. Impact Factor: 4.758
  • An article titled ‘Present Status of Print Media and Electronic Media’ was published in Vidyawartha, Oct to December 2017, Volume 11, Issue 20, ISSN No: 2319 – 9318.
  • An article titled ‘Role of newspaper in Enhancing Education’ was published in an International Journal of Scientific Research, March 2016, Volume 5, Issue 12, ISSN No: 2277 – 8179. Impact Factor: 4.758
  • An article titled ‘Impact of Public Communication Campaigns: A Case Study among College Students’ was published in Vidyawartha, March 2017, Volume 01, Issue 17, ISSN No: 2319 – 9318.

Paper Presentations:

  • Presented a paper entitled “Press as a Vehicle for Effective Rural Development: A Study of Mangalore District” ​in a National Conference on “Youth For Social transformation – Involvement and Initiatives” organized by Department of PG Studies and Research in Social Work, SDM College, Ujire held on 19th and 20th February 2014.
  • Presented a paper titled ‘The Role of Newspaper in Enhancing Education’ in a National Seminar on ‘Advertising and CSR’, Media Manthan’14: ADVent, organized by the Department of Mass Communication St. Aloysius College (Autonomous), Mangalore on 21 st to 23 rd February 2014.
  • Presented a paper entitled “Role of Newspaper in Curriculum Development” in the National Seminar on “Media in Contemporary Society and Communifest – 234” organized by Department of Journalism, Sahyadri Arts College, Shimoga, on 28th and 29th March 2014
  • Participated in a syllabus review workshop, as part of B.O.S. organized by Tumkur University on April 23rd, 2014.

Geetha A. J


  1. A J Geetha (2018)’ The role of communication in eradicating polio in India with special reference to Public service advertisements’.  International journal of basic and applied research, Volume 8 (10).  Pp 307-314. ISSN 2249-3352 (P) 2278-0505 (E). Cosmos Impact Factor-5.86
  2. A J Geetha(2018) , Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India- A study of Crowdfunded films’.  International Journal of Research in Social Sciences, Vol 8 (12),  Pp 51- 63. ISSN: 2249, Impact Factor7.81.
  3. A J Geetha (2019) ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions: A study of Dakshina Kannda District’ International Journal of Research and Analytical Reviews, ISSN 2348-1269.PP 362-365
  4.  A J Geetha (2019) A review of Methodological discrepancies in Cultivation Research. Shodha, Volume 08 (02), pp ISSN Number: 2249 – 0396.

Papers presented at seminars/conferences

  1. ‘Nationalism and Hindi Cinema ‘- National Seminar on National Developmnet at Alva’s College, Moodabidire held on January 2017.
  2. ‘The role of communication in eradicating polio in India with special reference to Public service advertisements – International Seminar held at Manipal School of Communication on February 2017.
  3. ‘Impact of New Media on film making in India with special reference to Crowdfunding – an alternative funding channel for the film industry’ .- National Seminar held at Nitte Institute of communication, Mangalore in November 2017.
  4. ‘Second screening – a hybrid method of media habit among youth’ – International Conference on Media, Content and Consciousness: Exploring the individual and collective held at Nitte Institute of Communication, Mangaluru on 16th and 17th November 2018-      
  5. Practice of Institutional Social Responsibility in Higher Educational Institutions: A study of Dakshina Kannda District’.-  International Conference on Reaching the unreached through Education, held at Kuvempu University, Shimoga on 15th and 16th March 2019.
  6. ‘Social and ethical responsibility of  Higher Educational Institution: A review’ – National Seminar on higher education held at SDM College of Business Management, Mangaluru on 11th January 2020.


The department has signed MoU’s with Wikipedia (Centre for Internet and Society, Bangalore), V4 News Network, Mangalore and Manipal Digital Network Private Limited, Manipal and with the Department of Journalism, Vivekananda College Putturu, to extend mutual co-operation and to provide a platform to the students of the college for practical exposure.

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