MCJ

Department of Journalism and Mass Communication

The department was established in 2008 to equip the students to the growing demand for creative and competent talent in the media industry. The PG program [M.A. in Journalism and Mass Communication] is designed to train students in the field. It provides professional skills of the current market. Multimedia Studio and Community Radio of the college incubates the students for professional growth. Digital creations of the student and staff are made available to the public through a YouTube Channel.

Academic Insight Magazine recognized the department as one of the best media institutions in the year 2020.

India Today Magazine (June 2020) in its ‘All new comprehensive India Today-MDRA national survey with new streams’ has conferred the department with 8th in Lowest Course Fee, top 4th for best value for money and 22nd position out of top 25 colleges in India.

Highlights of the Department

  • Practical exposure through full-fledged Multimedia Studio and Community Radio Station & editing lab facilitated in the department.
  • Video production house practice through regular video content creation activities like ‘Nammura Varthe’ (Weekly news bulletin running from 2008. Which gives on-ground training in news reporting, anchoring, voice-over, scriptwriting and video editing), documentary, short film, segments, personality interviews, corporate video etc.
  • Print media activity training through a daily gazette. It includes translation and other media writing training.
  • Encourage the students to contribute write-ups, articles, features and news reports to various state-level newspapers.
  • Digital Media content creation training through Wikipedia (Kannada Content) and through managing social media pages of the department.
  • All the contents created by the students are uploaded in SDM Multimedia StudioYouTube page regularly https://www.youtube.com/channel/UCTWs37ipgRtCkGVCGlx_R_w

Did You Know ?

“Neecha Nagar won the Best Film award at the first Cannes Film Festival in 1946”

Association & Activities
Community Orientation
Research Output
Scheme & Syllabus
Faculty

Media Messenger is one of the club activities in Journalism and Mass Communication department. It was started in the year 2008, which encourages students to take part in debates, discussions and analysis on contemporary issues.

Association also holds guest lectures, alumni interactions, workshops and other practical aspects related to the field of Journalism and Mass Communication.

  • Department nurtures students with practical training in print, audio visual and new media.
  • SDM Gazette, news daily, is the platform where students are trained in news reporting, editing, editorial writing, page design and circulation.
  • Nammura Varthe, is half an hour electronic news bulletin which trains students in TV news reporting, camera execution, scripting, anchoring, voice over and video editing.
  • Radio Ninada 90.4 – community radio station is functioning under the department of journalism and mass communication providing training in all wings of audio production.
  • Students under the guidance of faculty script and upload various types of research articles for Wikipedia platform.
  • Regular contributions including Manada Maatu (Interview series), documentaries, short films, PSA, web-series, corporate videos produced by SDM Multimedia Studio, functioning under the department for the social media platforms.

Community Orientation

  • The department extends its support and guidance in organizing and managing press meets, preparing press notes and helps to establish media relations to other institutions and organizations of the community.
  • It also offers orientation and training to the schools and other institutions of the Taluk and it furnishes documentation services on demand.
  • Department provides platform to the community by recognizing rural problems, identifying latent talents and publishing success stories to inspire public. It also preserves local art and culture by documenting and publishing the contents in virtual form.

Department is contributing for academic arena through conducting research on thrust areas of journalism and mass communication by the faculties as well as students.

Seminars:

  • Department organized UGC Sponsored National Seminar on “Media Power in Politics” on October 22nd and 23rd 2010.
  • Department organized a National Seminar on “Journalism & Society” on March 21st and 22nd, 2013.
  • Department organised a National Seminar in association with avadhimag.com on “Social Networking Media: Boon or Bane?” on March 7th and 8th 2014.

Ph.D:

  • Dr. Bhaskar Hegde awarded Ph.D entitled “ಪತ್ರಿಕೆಗಳ ಮೂಲಕ ಔಪಚಾರಿಕ ಶಿಕ್ಷಣ: ಕನ್ನಡ ಪ್ರಮುಖ ದೈನಿಕಗಳ ತೌಲನಿಕ ಅಧ್ಯಯನ” under the guidance of Prof. G P Shivaram, Retd. Professor in Journalism and Mass Communication at Mangalore University, Mangalore.
  • Dr. Hampesh, K. S., thesis entitled “Role of Communication in Rural Development: A Study of Select Districts in Karnataka” under the guidance of Dr. Sathish Kumar, Associate Professor, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga.
  • Dr. Padmanabha N K, thesis entitled ಟಿ.ಎಸ್.ನಾಗಾಭರಣ ಅವರ ಸಿನಿಮಾಗಳು: ಒಂದು ವಿಶ್ಲೇಷಣಾತ್ಮಕ ಅಧ್ಯಯನ’, under the guidance of Dr. Sathish Kumar, Associate Professor, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga.
  • Mrs. Geetha, A. J, Pursuing Ph.D. on the topic entitled ‘Institutional Social Responsibility as Public Relation tool in Higher Educational Institutions’, under the guidance of Dr. Sathya Prakash, Assistant Professor, Department of Journalism & Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga.

Publication

  • Bhaskar Hegde. 2016. The Role of Newspaper in Enhancing Education”. International Journal of Scientific Research. 5(12): 67-68. ISSN No. – 2277 – 8179. Impact Factor 3.508
  • Bhaskar Hegde. 2018. Impact of Newspaper in Education: A Comparative Analysis of Leading Two Kannada Dailies. International Journal of Scientific Research. 7(3): 01-03. ISSN No: 2277 – 8179. Impact Factor: 4.758
  • Bhaskar Hegde. 2017. Present Status of Print Media and Electronic Media. Vidyawartha. 11(20):19-23. ISSN No: 2319 – 9318.
  • Bhaskar Hegde. 2017. Impact of Public Communication Campaigns: A Case Study among College Students. Vidyawartha. 01(17)36-40. ISSN No: 2319 – 9318.
  • Bhaskar Hegde & Hampesh K S. 2016. The Role of Newspaper in Enhancing Education. International Journal of Scientific Research. 05(12):67-68. ISSN Number: 2277 – 8179, Impact Factor: 3.508.
  • Hampesh, K. S. 2009. The Impact of Radio Programmes on Listeners: A Study of Chitradurga AIR. Science Communicator. 01(02);49–64. ISSN Number: 2231 – 217X.
  • Hampesh K S. 2011. Development of Media Literacy Skills. Vidura. 03(01): 12–14. ISSN Number: 0042 – 5303.
  • Hampesh K S. 2012. Autism in Indian Cinema and Cultural Representation. Shodha. 01(02): 103-106. ISSN Number: 2249 – 0396.
  • Hampesh K S. 2012. Impact of Mass Media on Yakshagana: A Study of BelthangadyTaluk. Shodha. 02(01):108-112. ISSN Number: 2249 -0396.
  • Hampesh K S & Sathish Kumar. 2012. Role of Television Programmes in Rural Development: A Study of Select Districts in Karnataka. International Journal of Scientific Research. 01(05): 63-64. ISSN Number: 2277 – 8179, Impact Factor: 4.176.
  • Hampesh K S & Sathish Kumar. 2012. Bhoomi Project as an E-Governance Initiative: A Study of Select Districts in Karnataka. International Journal of Scientific Research. 01(05): 65-66. ISSN Number: 2277 – 8179, Impact Factor: 4.176.
  • Hampesh K S. 2013. Coverage of Development Issues In Local Dailies: A Study with Special Reference to Shimoga City. Shodha. 02 (02): 72-82. ISSN Number: 2249 – 0396.
  • Bhaskar Hegde & Hampesh K S. 2016. The Role of Newspaper in Enhancing Education. International Journal of Scientific Research. 05(12): 67-68. ISSN Number: 2277 – 8179, Impact Factor: 3.508.
  • Hampesh K S. 2017. E-Governance in India: Concept, Initiatives and Issues. Vidyawarta. 01(17): 31-35. ISSN Number: 2319 – 9318, Impact Factor: 4.014, Jr. No: 62759
  • Hampesh K S. 2017. Role of Kissan Vani Programme in Agricultural Development. Vidyawarta. 04(18): 10-15, ISSN Number: 2319 – 9318, Impact Factor: 4.014.
  • Hampesh K S. 2017. Impact of Using Celebrities in Advertisement: A Case Study of Dakshin Kannada District. Media and Communication Studies. 07(01):10-15. ISSN Number: 2231 – 1033, Impact Factor: 3.929.
  • Hampesh K S. 2017. Portrayal of Women in Media, Printing Area. International Multilingual Research Journal. 1(34): 52-56. ISSN: 2394 5303. Impact Factor: 4.002. Jr. No. 43053
  • Hampesh K S. 2017. Ambedkar and Democracy (Ambedkar Mattu Prajaprabutva). Samvada, 15(12): 42-45. Issn: 2454-6054.
  • Hampesh K S. 2018. Press as a Vehicle for Effective Rural Development: A Study of Mangalore District. Vidyawarta. 14 (21): 24-30. ISSN: 2319-9318. Impact Factor: 5.131. Jr. No. 62759.
  • Hampesh K S. 2018. Present Status of Tulu Cinema. Shodha. 08 (01): 47-62. ISSN Number: 2249 – 0396.
  • Hampesh K. S. 2018. A Study of Women’s Psyche in the Eyes of Satyajit Ray: A Critical Evaluation. International Journal of Basic and Applied Research. 8(8): 157-166. ISSN 2249-3352 (P) 2278 – 0505 (E). Impact Factor: 5.86. Jr. No. 64041.
  • Hampesh K. S. 2018. Television as a Positive Contributor in the Socialization of Children: A Study of Belthangady Taluk. Res. J. Humanities and Social Sciences. 9(3): 635-638. ISSN: 0975-6795.
  • Hampesh K. S. 2018. Juxtaposing ‘Journalism and Society’: The Need for Insightful Thinking and Fundamental Examination. Res. J. Humanities and Social Sciences. 9(4):737-739. ISSN: 0975-6795.
  • Geetha A. J. 2018. The Role of Communication in Eradicating Polio in India with Special Reference to Public Service Advertisements. International Journal of Basic and Applied Research. 8(10):307-314. ISSN 2249-3352 (P) 2278-0505 (E). Impact Factor: 5.86.
  • Geetha A. J. 2018. Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India – A Study of Crowd Funded Films. International Journal of Research in Social Sciences. 8(12): 51- 63. ISSN: 2249. Impact Factor: 7.81.
  • Geetha A.J. 2019. Practice of Institutional Social Responsibility in Higher Educational Institutions: A Study of Dakshina Kannada District. International Journal of Research and Analytical Reviews. 362-365. ISSN: 2348-1269.
  • Geetha A.J. 2019. A Review of Methodological Discrepancies in Cultivation Research. Shodha. 08(02), ISSN: 2249 – 0396.
  • Padmanabha. 2013. Significance of T S Nagabharana Movies in the Contemporary Society- A Study. Res.J. Global Values. 4(1). ISSN 0976-9447
  • Padmanabha. 2012. T S Nagabharana Cinemagala Nrutya Samyojana Vaishishtya (Unique Dance Patterns in T S Nagabharana Movies). Res. J. Chinthana Bayalu. 1(2). ISSN 2278-2192.

BOOK CHAPTER WITH ISBN NUMBER

  • Bhaskar Hegde. 2015. Friend, Guide and Philosopher in a book Nudiranjana. ISBN: 978-81- 926-593- 1-2. Dr. NiranjanVanalli Felicitation Program.
  • Bhaskar Hegde. 2015. Odugara Hrudayakke Lagge Itta Sodigadheya Cheluveyaru in a book Sogasu Kanuva Manasu. ISBN: 978-81- 926-593- 0-5.
  • Hampesh K S. 2011. Digital Media and Ethics in a book “Changing Paradigms of Media Landscape in the Digital Age – Issues and Perspectives (with Special Reference to Rise of Social Media)”. Amity School of Communication, Amity University Press, Rajasthan (AUR) Jaipur, India, (1): 431 – 439. ISBN No: 9588180111075.
  • Hampesh K S. 2011. Role of New Media in Political Communication: A New Perspective in a book Issues of Journalistic Ethics and Freedom in the Contemporary Age of Digital Media. Calcutta University Press, Calcutta, (1): 469. ISBN: 81-86263-004.
  • Hampesh K S. 2012. Impact of EDUSAT on College Students in a book ICT Infrastructure in Indian Education. (EDs) Prof. Jagannath Dange (Eds). Prateeksha Publications, Jaipur, (1):281 – 318. ISBN: 978-93-80626-66-6.
  • Hampesh K S & Jayalakshmi Alva. 2013. Role of SKDRDP in Rural Development: A Study of Belthangady Taluk in a book Journalism and Society. Prof. Bhaskar Hegde (Eds). Vismaya Prakashana, Mysore, (1): 129-132. ISBN: 938287700-2.
  • Hampesh K S. 2013. Biopic Cinema in Hollywood and Bollywood: A Study in a book Media Ethics and Practices Ms. Anisha (Eds.). Publisher: Dr. Manjula K.T., Principal, Besant Women’s College, Mangalore, (1): 27-33. ISBN: 978-93-5126-031-8.
  • Hampesh K S. 2014. Wikipedia in the Age of ICT in a book Strategies and Action Plans for Sustainable Development in Higher Education. Published by Presidency College, Bangalore, in association with La Trobe University, Australia, Birmingham City University, UK, Association of Business Executives (ABE), UK and Association of Chartered Certified Accountants (ACCA), UK. (1): 350–353. ISBN: 978-81-930003-0-4.
  • Padmanabha. 2015. Kannada Chalanachitra in a book Chintana-Manthana. Prasaranga, Kuvempu University, Shankaraghatta. ISBN: 978-93-83985-01-2.
  • Padmanabha. 2016. Aapta Dhatiya Bhinna Vimarsha Madari in a book Kannada Cinema Loka. Sri Annapoorna Publishers and Distributors, Bangalore. ISBN: 978-93-83585-44-1.

Book Publication

  • Hampesh K S. 2018. Role of Communication in Rural Development, Lambert Academic Publishing, Mauritius, ISBN: 978-613-984878-2.
  • Hampesh K S. 2018. Sampadane, Sneha Publishing House, Bangalore. ISBN: 978-93-53211-943
  • Padmanabha. 2009. Madhyama Manthana. Sri Raghavendra Printers, Hassan.
  • admanabha. 2013. Samooha Madhyamagalu Mattu Bhashe. Prasaranga, Kuvempu University, Shankaraghatta. ISBN-13:978-81-925193-9-5
  • Padmanabha. 2015. Ananya Haadiya Hejjegalu. Baraha Publishing House, Bangalore. ISBN 93-81821-26-7.
  • Padmanabha. 2018. Digdarshaka Dhwani. Shubhada Enterprises, Bangalore.
  • Padmanabha. 2018. Patrikodyama Mattu Vastava. Karnataka Media Academy, Govt. of Karnataka.
  • Padmanabha. 2019. Suddi Samvidhana. Geethanjali Pustaka Prakashana, Shimoga. ISBN:978-9386855-31-2

Paper Presentation

  • Bhaskar Hegde. 2018. Presented a paper entitled Role of Folk Media in Effective Communication in a national seminar on Traditional Media and Social Communication, organised by Department of Journalism & Mass Communication, Tumkur University, Tumkur on 28th March.
  • Bhaskar Hegde. 2020. Presented a paper entitled Framing of Environmental Issues in media: A Study of Delhi Air Pollution in an international seminar on Media & Climate Action in Realising Sustainable Development Goals organized by Department of PG & UG Studies in Journalism and Mass Communication, Alva’s College, Moodubidire in Association with The International Institute of Knowledge Management (TIIKM), Pitakotte, Srilanka Ecolink Institute of Tourism and Education (ELITE), Mangaluru, India on February 28 & 29th 2020.
  • Hampesh K S. 2010. Presented a paper entitled Ethical Dimensions of Paid news in Indian Media in the UGC Sponsored National Seminar on Media Power in Politics on October 22nd and 23rd 2010, held at Department of PG Studies in Mass Communication & Journalism, SDM College, Ujire.
  • Hampesh K S. 2012. Presented a paper entitled Innovative Teaching-Learning Process in Journalism: A Study of SDM College in the NAAC sponsored Two Days National Seminar on Lessons Learnt from IQAC: Moving Forward and Making a Difference, organized by S.D.M. College, Ujire on March 27th & 28th 2012 held at SDM College, Ujire.
  • Hampesh K S. 2011. Presented a paper entitled Economic, Social and Cultural Rights for Dalits in India in the National Conference on Media and Human Rights: The Global Scenario on 23rd November, 2011 organized by Karnataka State Higher Education Council and Centre for Communication Programmes, Tumkur University held at Karnataka State Higher Education Council, Palace Road, Bangalore.
  • Hampesh K S. 2010. Presented a paper entitled Ethical Dimensions of Online Journalism in the National Conference on Ethical Issues and Indian Media on November 26th and 27th 2010, organized by Department of Journalism and Mass Communication, Periyar University, Salem, Tamilnadu in Collaboration with Association of Communication Teachers (ACT-TN & P).
  • Hampesh K S. 2012. Presented a paper entitled Media and Good Governance in the National Conference on Quest for Good Governance The Need for Innovative Approaches organized by Department of P.G. Studies and Research in Social Work, SDM College, Ujire on March 8th & 9th, 2012.
  • Hampesh K S. 2014. Presented a paper entitled Role of Newspaper in Curriculum Development in the National Seminar on Media in Contemporary Society and Communifest – 234 organized by Department of Journalism, Sahyadri Arts College, Shimoga, on 28th and 29th March, 2014.
  • Hampesh K S. 2020. Presented a paper entitled Role of E-Governance in Development in an international seminar on Media & Climate Action in Realising Sustainable Development Goals organized by Department of PG & UG Studies in Journalism and Mass Communication, Alva’s College, Moodubidire in Association with The International Institute of Knowledge Management (TIIKM), Pitakotte, Srilanka Ecolink Institute of Tourism and Education (ELITE), Mangaluru, India on February 28 & 29th 2020.
  • Geetha A.J. 2017. Presented a paper entitled Nationalism and Hindi Cinema at National Seminar on National Development held at Alva’s College, Moodabidire.
  • Geetha A.J. 2017. Presented a paper entitled Impact of New Media on film making in India with special reference to Crowd Funding – An Alternative Funding Channel for the Film Industry at National Seminar BEACONS – 2017 held at NITTE Institute of Communication.
  • Geetha A. J. 2018. Presented a paper entitled Second Screening – A Hybrid Method of Media Habit Among Youth at International Conference on Media, Content and Consciousness: Exploring the Individual and Collective held at NITTE Institute of Communication.
  • Geetha A. J. 2019. Presented a paper entitled Practice of Institutional Social Responsibility in Higher Educational Institutions: A Study of Dakshina Kannda District at International Conference on Reaching the Unreached through Education held at Kuvempu University, Shimoga.
  • Geetha A.J. 2020. Presented a paper entitled Social and Ethical Responsibility of Higher Educational Institution: A Review at National Seminar on Higher Education held at SDM College of Business Management, Mangaluru.
  • Geetha A.J. 2020. Presented a paper entitled Framing of Environmental Issues in Media: A Study of Delhi Air Pollution at International Seminar on Media and Climate Action held at Alva’s College, Moodabidire.
  • Padmanabha. 2017. Psychological Interpretative Articles of Prajavani Kannada Daily on Women Issues: An Analysis. In an International Seminar organized by the Department of Psychology, S.V University, Tirupathi
  • Padmanabha. 2008. Samooha Madhyama Samvahana Mattu Samaja: Savaalugalu. VII Sociological Conference on Sociology for Future – Problems and Challenges’ by Karnataka Sociology Association at Kuvempu University, Shankaraghatta. 29th February and 1st March, 2008.
  • Padmanabha. 2011. Shikshana Mattu Samooha Madhyamagalu. One-day state level seminar on Shikshanada Hakkugalu jointly organized by Karnataka Kanoonu Mattu Samsadeeya Sudharana Samsthe, Bangalore and Sahyadri Science College, Shimoga at Sahyadri Collge, Shimoga on 26th March.
  • Padmanabha. 2012. Documenting Development Conflicts: Representative Identity of Kannada Movies. National seminar on Communication for Development and Social Change: Exploring Future Avenues’ jointly organized by Karnataka State Higher Education Council and Dept of JMC, Tumkur University, Tumakuru, at Karnataka State Higher Education Council Hall, Bangalore on 29th September 2012.
  • Padmanabha. 2012. Portrayal of Development Dilemma in Puttakkana Highway Movie. National seminar on State, Society and Development organized by Dept. of Sociology, Kuvempu University, at Shankaraghatta on 10th & 11th April.
  • Padmanabha. 2013. Ethical Relevance of T S Nagabharana Movies – A Study. National Seminar on News and Views in the Convergence Era – Challenges and Opportunities organized by the Department of Mass Communication and Journalism in association with Karnataka Media Academy at Dharwad on 28th and 29th January.
  • Padmanabha. 2014. T S Nagabharana Avara Cinemagalu: Ondu Vishleshanaatmaka Adhyayana. Research Meet organized by Department of PG Studies and Research in Education, Kuvempu Univesity on 29th September.

BOOK EDITED

  • Bhaskar Hegde & Hampesh K S. 2014. Social Networking Media: Boon or Bane?. Manjushri Printers, Ujire, ISBN Number: 978-81-926593-0-5
  • Hampesh K S. 2017. Patrikodyamada Vivida Ayamagalu, Sneha Publishing House, Bangalore. ISBN: 978-93-5291-029-8
  • Padmanabha. 2014. Mahile Mattu Malenaadu. Prasaranga and Women Resource Centre, Kuvempu University, Shankaraghatta. ISBN: 978-93-83985-02-9

Syllabus

CBCS Syllabus

MoU

The department has signed MoU’s with Wikipedia (Centre for Internet and Society, Bangalore), V4 News Network, Mangalore and Manipal Digital Network Private Limited, Manipal and with the Department of Journalism, Vivekananda College Putturu, to extend mutual co-operation and to provide a platform to the students of the college for practical exposure.

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