Mrs. Madhushree S

Assistant Professor
  • M Com, NET, CS Executive
  • Courses Taught : B Com, M Com, M Com (Insurance and Bank Management)
  • Area of Expertise : Labour Law, Business Ethics and Corporate Governance,
  • Academic Experience - 07 Years

Contact Details

email :  madhuru@sdmcujire.in

Publications

  • “Consumers Perception towards Online Shopping With Special Reference to DakshinaKannada(D)”, International Journal of Online Marketing, 5(3), 38-46, JulySeptember 2015, ISSN: 2156-1753, EISSN: 2156-1745, DOI: 10.4018/IJOM.2015070103
  • “IMPACT OF MICROFINANCE IN BELTHANGADY TALUK – A CASE STUDY ON SKDRDP”, International Journal of Research in Finance and Marketing (IJRFM), Volume 5, Issue 3 (March, 2015), ISSN: 2231-5985
  • “Opportunities and Challenges Faced By Domestic Packaged Drinking Water Manufacturing Entrepreneurs in Mysore District, Karnataka”, INDIAN JOURNAL OF APPLIED RESEARCH, Vol 5, Issue 3, March 2015, ISSN - 2249-555X
  • “A Study on Domestic Soft Drinks Manufacturing Entrepreneurs in Selected District of Karnataka”, Twelfth Biennial Conference on Entrepreneurship, EDII, Book well publishing –Delhi, Vol 2, 1025-1033, ISBN: 978-93- 80574-93- 6
  • “Consumer Perception towards Domestic Soft Drinks in Belthangady Taluk, D.K (D)”,Second Annual Conference on Emerging Trends in Marketing, October 28, 2016, SDMIMD Mysore, ISBN: 978-93- 83302-17- 8
  • “Investors Perception towards Stock market with Special reference to Dakshina Kannada (D)”, 2nd International Conference on Inclusive Economic Growth and Sustainable Development, November 18 and 19, 2016, Mysuru, India, SDMIMD Mysuru, ISBN: 978-93-83302-18- 5
  • “A Conceptual study on Human Capital move from BPO to KPO in India”, Contemporary Research Issues in Business and Management, Mangalore Academy of Professional Studies (MAPS College), Mangalore, 1st October, 2015. ISBN: 978-93- 5254-266- 6
  • Published an article ‘Consumer Perception and Satisfaction Towards Internet Banking and Mobile Banking with Reference to Nationalized Banks in Rural India’ in the International Journal of Asian Business and Information Management, Volume 8, Issue 4, 29-40,Oct-Dec 2017, ISSN: 1947-9638.
  • “A study on financial literacy among young graduates in Belthangady Taluk”, 3 rd International Conference on Economic Growth and Sustainable Development: Emerging Trends, SDMIMD Mysore, November 10-11, 2017, ISBN: 978-93-83302-26-0
  • “A study in effects if demonetization on retailers in Belthangady Taluk”, 3 rd International Conference on Economic Growth and Sustainable Development: Emerging Trends, SDMIMD Mysore, November 10-11, 2017, ISBN: 978-93-83302-26-0
  • “Consumers Perception towards Online Shopping With Special Reference to Dakshina Kannada(D)”, International Journal of Online Marketing, 5(3), 38-46, July-September 2015, ISSN: 2156-1753, EISSN: 2156-1745, DOI: 10.4018/IJOM.2015070103
  • “Consumer Perception and Satisfaction towards Internet Banking and Mobile Banking with Reference to Nationalized Banks in Rural India”, International Journal of Asian Business and Information Management, Volume 8, Issue 4, 2017 29-40, ISSN: 19479638
  • Retailers’ Perception towards Local Soft Drinks against MNCs Soft Drinks with Special Reference to Dakshina Kannada (D), Karnataka, Shodha, Vol -8, No. – 1, Jan -2018, 153-168 ISSN: 22490396
  • “Opportunities and Challenges Faced By Domestic Packaged Drinking Water Manufacturing Entrepreneurs in Mysore District, Karnataka”, Indian Journal of Applied Research, Vol 5, Issue 3, March 2015, ISSN - 2249-555X
  • “Impact of Microfinance in Belthangady Taluk – A Case Study on SKDRDP International Journal of Research in Finance and Marketing (IJRFM), Volume 5, Issue 3 (March, 2015), ISSN: 2231-5985
  • “A Study on Domestic Soft Drinks Manufacturing Entrepreneurs in Selected District of Karnataka”, Twelfth Biennial Conference on Entrepreneurship, EDII, Bookwell publishing – Delhi, Vol 2, 1025-1033, ISBN: 978-93-80574-93-6
  • “Consumer Perception towards Domestic Soft Drinks in Belthangady Taluk, D.K (D)”, Second Annual Conference on Emerging Trends in Marketing, October 28, 2016, SDMIMD Mysore, ISBN: 978-93-83302-17-8
  • “Investors Perception towards Stock market with Special reference to Dakshina Kannada (D)”, 2nd International Conference on Inclusive Economic Growth and Sustainable Development, November 18 & 19, 2016, Mysore, India, SDMIMD Mysuru, ISBN: 978-93-83302-18-5
  • “A Conceptual study on Human Capital move from BPO to KPO in India”, Contemporary Research Issues in Business and Management, Mangalore Academy of Professional Studies (MAPS College), Mangalore, 1st October, 2015. ISBN: 978-93-5254-266-6
  • “A study on Financial Literacy among Young Graduates in Belthangady Taluk”, 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends SDMIMD Mysore, India, November 10-11, 2017, ISBN:978-93-83302-26-0
  • “A Study on Effects of Demonetization on Retailers in Belthangady Taluk”, 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends SDMIMD Mysore, India, November 10-11, 2017, ISBN:978-93-83302-26-0

Conferences

Participation in seminars/workshops/conferences/conventions:

  • Participated as a delegate in the International Conference on Yoga and Naturopathy on 12st and 14nd Dec, 2014 organized by Shri Dharmasthala Manjunatheshwara College of Naturopathy and Yogic Science, Ujire, Dakshina Kannada(D), Karnataka.
  • Participated in the UGC sponsored National Seminar on “Recent Trends in Statistical Inference and Data Analysis” on 30th and 31st October, 2015 organized by the Department of Statistics, S.D.M.College (Autonomous), Ujire.
  • Participated in the 5th International Conference on Emerging Trends in Finance, Accounting and Banking organized by the SDMIMD, Mysore on 19th and 20th August, 2016.
  • Participated in Two-Days Research Project Proposal Writing Workshop held on 23rd and 24th September 2016 organized by CIRHS and P.G. Department of Social Work, SDM PG Centre
  • Participated in workshop on “Effective search strategy and Reference Management Systems” organized by SDMIT on 28th September 2016.
  • Participated in the International Conference on Global Economic Growth and Sustainability: Challenges and Prospects - November 20-21, 2015, SDMIMD Mysuru, India
  • Participated in the workshop on Dynamics of Goods and Services Tax (GST) organized by the Department of Commerce & Management, SDM College (Autonomous), Ujire on 30th May, 2017.
  • Participated in the One Day Workshop Programme on “New Regimes of Indian Business Environment” for UG/PG Commerce and Management Teachers, organized by Department of Studies in Commerce, University of Mysore, Manasagangotri, Mysore on 15th September, 2017.
  • Participated as delegate in one day workshop on “Research Writing in Social Science” held on 3rd November 2018 at S.D.M P.G Centre, Ujire organized by the department of PG Economics in Association with Managlore University Economic Assocation.
  • Participated in Faculty Development Programme on “An Overview of Goods and Services Tax Transactions in Tally-ERP9” organized by the department of Commerce and centre for learning Technology, Kalasalingam Academy of Research and Education, Krishnankoil, Virudhunagar(Dist.) during 12th to 14th July 2018.
  • Participated in One day National Seminar on “New Horizons and Innovations in Business and Management” on 19 February 2018 organized by the Maharani’s Women’s Commerce and Management College, Mysore.
  • Participated as delegate in the one day National Level Seminar on “Issues and Challenges of Sustainable Agricultural Development” organized by the Department of PG studies and Research in Economics held on 26 March, 2018 at Sri Dharmasthala Manjunatheshwara PG Centre Ujire.
  • Chaired the session during One day National Conference on “Corporate Social Responsibility – Trends Opportunities and Challenges” organized by the department of PG Studies in Social Work, S.D.M College, Ujire held on 8th March 2018.
  • Participated in the one day national level seminar on Emerging Trends in Commerce and Management organised by the Department of Commerce and Management and PG studies in Commerce of SDM, Mysore on 11th February, 2019
  • Participated in the two days national level seminar on “Sambandha, Sampreethi, Sangharsha: The Dynamics of Human Relationship” organised by the Department PG studies and research in Psychology of SDM PG centre, Ujire on 25th and 26th February, 2019
  • Participated in the two days Management Development Programme on “Predictive analytics for business decision making” organised by SDMIMD,Mysore on 3rd and 4th June, 2019
  • Participated in the One day conference on New Education Policy held on July 29, 2019 at S.D.M.College (Autonomous), Ujire.

Paper Presentations:

  • Presented a paper titled “A Conceptual study on corporate social responsibility in India” in one day National Conference held on 8 th March, 2018, on Corporate Social ResponsibilityTrends, Opportunities and Challenges organized by Department of P.G Studies in Social Work, S.D.M College, Ujire.
  • Participated and Presented a paper “Initiatives and impact of women literacy and their development – An Overview” in the UGC sponsored National level seminar on “Literacy and Development”, organized by Department of UG & PG Economics, Shri Dharmasthala Manjunatheshwara College(Autonomous), Ujire, D.Kannada, Karnataka On 21st January, 2015.
  • Participated and Presented a paper “A Study on the Role of Self Help Groups In Rural development with Special reference to SKDRDP” in the UGC sponsored National level seminar on “Microfinance in special reference to Business Correspondent model in Financial Inclusion and Empowering the Vulnerable”, organized by Department of UG & PG Economics, Shri Dharmasthala Manjunatheshwara College(Autonomous), Ujire, D.Kannada, Karnataka On 23rd March, 2016
  • Participated and presented a paper “Investors Perception towards Stock market with Special reference to Dakshina Kannada (D)” in the second International Conference on Inclusive Economic Growth and Sustainable Development, organized by SDMIMD Mysore on 18th& 19th November, 2016.
  • Participated and presented a paper “Consumer Perception towards Domestic Soft Drinks in Belthangady Taluk, D.K (D)”, in the Second Annual Conference on Emerging Trends in Marketing, organized by SDMIMD Mysore on 28thOctober, 2016.
  • Participated and presented a paper, “A Study on Domestic Soft Drinks Manufacturing Entrepreneurs in Selected Districts of Karnataka”, in Twelfth Biennial Conference on Entrepreneurship, Entrepreneurship Development Institute of India, Ahmedabad, Gujarat, India.
  • Participated and presented a paper “A study on Financial Literacy among Young Graduates in Belthangady Taluk” in the Third International Conference on Economic Growth and Sustainable Development: Emerging Trends, organized by SDMIMD Mysore on 10th& 11thNovember, 2017.
  • Participated and presented a paper “A Study on Effects of Demonetization on Retailers in Belthangady Taluk” in the Third International Conference on Economic Growth and Sustainable Development: Emerging Trends, organized by SDMIMD Mysore on 10th& 11thNovember, 2017.
  • Participated and Presented a paper “Working Capital Requirements of rural Entrepreneurs of Agro-Based MSME’s of Belthangady Taluk” in the UGC Sponsored International Seminar on ‘Resurgent Rural India: A paradigm Shift’ organized by P.G. Department of Commerce (DRS-III), Utkal University, Bhubaneswar on 18th and 19th March, 2017
  • Participated and Presented a paper “Rural Investors Perception Towards stock market with Special Reference to Mysore” in the UGC Sponsored International Seminar on ‘Resurgent Rural India: A paradigm Shift’ organized by P.G.Department of Commerce (DRS-III), Utkal University, Bhubaneswar on 18th and 19th March, 2017
  • Participated and Presented a paper titled “A Study on Rural Customer’s Perception and Satisfaction level towards Public sector Banks’ Services with Reference to Belthangady Taluk” at the 5th International Conference on “A Decade of Global Financial Crisis: Antecedents, Aftermath and the Challenges Ahead” organized by held at AIMIT, Beeri on 9th April 2019.
  • Participated and presented a paper titled “A Conceptual study on Corporate Social Responsibility in India” in the one day National Conference on “Corporate Social Responsibility – Trends Opportunities and Challenges” organized by the department of PG Studies in Social Work, S.D.M College, Ujire held on 8th March 2018.
  • Participated and Presented a paper titled “A study on Job Seekers Perception Towards online Recruitment” at the 5th International Conference on “A Decade of Global Financial Crisis: Antecedents, Aftermath and the Challenges Ahead” organized by held at AIMIT, Beeri on 9th April 2019.

Awards and Achievements

  • Completed ICSI Executive Programme.
  • Completed Facilitator course in CLHRD, at Mangalore.
  • As a resource person delivered a talk on “Marketing techniques for poultry farming, customer contact, demand analysis at grameena level and its uses” at Centre for Rural Excellence, SIRI, Belthangady on 21-02- 2018.
  • Invited as a chairperson for the paper presentation in one day National Conference held on 8 th March, 2018, on Corporate Social Responsibility-Trends, Opportunities and Challenges organized by Department of P.G Studies in Social Work, S.D.M College, Ujire.

Any Others

  • B.O.S Member – Department of P.G. Studies in Commerce, SDM College (Autonomous) Ujire.
  • B.O.E Member- Department of P.G. Studies in Commerce, SDM College (Autonomous) Ujire.
  • Number of Student Research Project guided
  • 2015-16 - 06, • 2016-17- 06 • 2017-18 – 06 • 2018- 19 - 05
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