Praveena-D

Mr. Praveena D

Assistant Professor
  • MBA, MCOM (PhD), KSET
  • Papers Taught : Fundamentals of Accounting, Elements of Cost Accounting, Financial Management, Managerial Economics, Direct & Indirect Taxation, Fundamentals of Visual Merchandising, Principles of Management
  • Area of Expertise: Finance & Marketing, Taxation
  • Academic Experience - 14 Years of Teaching Experience & 1 year of Corporate

Contact Details

Mobile No.  : +91 9686919392

email : pravi1988@gmail.com

Research Details

  • Ph.D. Course Work & Pre Comprehensive Viva Completed.

Publications

Scopus Q3 Journal

  • Published an article titled Economic Empowerment through SHGs: A Critical Analysis of Microfinance Schemes in Rural India in Lex Localis  Journal of Local Self-Government, Scimago SJR Q3 Scopus Journal. ISSN: 1581-5374, E-ISSN: 1855-363X), Volume 23, No. S6 (2025), Page Number 1466?1479. DOI: https://doi.org/10.52152/801994

UGC Care List

  • Published  Paper Title on "A STUDY ON GENDER PERSPECTIVE OF LEVEL OF DIFFICULTY IN ACCESSING AND KNOWING THE PROCESS OF MICROFINANCE IN DAKSHINA KANNADA DISTRICT" in Educational Society, UGC Care Approved, Group I, Peer Reviewed, Bilingual, Multi-Disciplinary Referred Journal with ISSN 2278-6864 with IF = 6.718, Vol.46, Issue 04, No.5, July -September: 2023

Other Publications

  • Published Paper Title on "IMPACT OF SOCIAL MEDIA ON SLEEPING SCHEDULE OF YOUTHS WITH SPECIAL REFERENCE TO SOUTHERN INDIA" in International Journal of All Research Education & Scientific Methods An ISO & UGC Certified Peer-Reviewed/Refereed Journal UGC Journal NO: 7647 in IJARESM, ISSN: 2455-6211, New Delhi, India, Impact Factor: 8.536, Volume 13 Issue 6, June – 2025. Certificate ID is IJ-1306251152.
  • DOI Link https://doi.org/10.56025/IJARESM.2025.1305251342

  • Published paper title on "SAVINGS AND INVESTMENT PATTERN OF SALARIED CLASS PEOPLE WITH SPECIAL REFERENCE TO DAKSHINA KANNADA DISTRICT" in JOURNAL OF XI’AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY.
  • Published Paper Title on "A Study on Initial Public Offering (IPO) and the correlation between Total Return, Issue Price and Issue Size of IPO" in ZENITH International Journal of Multidisciplinary Research ______ISSN 2231-5780 Vol.12 (12) December (2022), Impact Factor: 7.188. Online available at www.zenithresearch.org.in
  • Published Paper in ZENITH International Journal of Multidisciplinary Research (ZIRAF) ISSN 2231-5780 Vol.11 (6) June (2021), Impact Factor: 7.188 issued in the year of June 2021 on the paper title "Perception of Investors towards Derivatives as Risk Free Option : A Gender Perspective Case Study of Investors from Moodbidri City". This Paper has been indexed in scope database based on the recommendation of the Content Selection Committee(CSC) after reviewing the content submitted by the publisher.
  • Presented and published the Paper Title on "Perception of Investors towards Derivatives as Risk Free Option :A Gender Perspective Case Study of Investors from Moodbidri City" published in ZENITH International Journal of Multidisciplinary Research (ZIRAF) ISSN 2231-5780 Vol.11 (6) June (2021), Impact Factor: 7.188 issued in the year of June 2021.
  • Published Paper Title on "Micro Finance Through Self Help Groups (SHGS): A Tool For Socio-Economic Development of Rural People." (A Comprehensive Review of Literature) in International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211 Volume 9, Issue 3, March -2021, Impact Factor: 7.429, Available online at: www.ijaresm.com.
  • Paper Title on “A Study on Sustainability & Coping Ability of SHGs Members with Special Reference to SKDRDP Micro Finance Program” published in International Journal of Trend in Scientific Research & Development(IJTSRD), Vol – 5 – Issue – 1 (Nov –Dec 2020) with impact factor 6.005, issued in the year of 2020 by 12OR.   ISSN : 2456-6470

Paper presented

International Level

  • Presented a paper titled Effects of Peer Pressure on Academic Choices and Lifestyle of College Students in Dakshina Kannada at the two-day International Conference on Innovation in Science, Technology, and Management, organised by the Department of MBA, Srinivas Institute of Technology, Mangaluru, on 23 and 24 September 2025.
  • Presented a paper entitled Best Investment options in India for low income & high income class for short term & long term with special reference to Bangalore Rural KSRP Police Dept 4th BN’ in an 2 Days International Conference held at Nitte Meenakshi Institute of Technology, on 21st and 22nd December, 2023.
  • Presented a paper titled "INTEGRATED CORPORATE SOCIAL RESPONSIBILITY OF TATA CONSULTANCY SERVICE: STRATEGIES FOR SUSTAINABILITY AND DEVELOPMENT" in the two days international conference on "Sustainable Innovative Strategies for Business Development in the Current Scenario" organized by the Department of MBA, Srinivas Institute of Technology, Mangaluru on 02 and 03 March 2023.
  • Presented a paper titled "A Conceptual Study on Evaluating Corporate Social Responsibility of AMUL Company" at the 6th International Conference on Covid-19: Implications for Business held at St.Aloysius College (Autonomous)Institute of Managemen and IT -AIMIT, Beeri on June 8, 2022.
  • Presented a paper titled "A PILOT STUDY ON IMPACT OF MICRO FINANCE SCHEMES OF SKDRDP ON SELF HELP GROUPS (SHGs) ON ECONOMIC EMPOWERMENT IN RURAL AREA OF MYSORE DIVISION DISTRICT IN KARNATAKA" in the two days international conference on "Managing Business Transformation in the Digital Era" organized by the Department of MBA, SIT, Mangaluru on 29th April and 30th April 2022.
  • Presented a paper in “ One day online international conference on new horizons in Commerce, Management & Economics: A way forward” on paper title “Micro Finance through Self Help Groups(SHGs): A tool for socio-economic development of rural people” (A Comprehensive Review of Literature).” On 13th March 2021 organized by KIHE Society’s Maharashtra College of Arts, Science & Commerce, Mumbai & KaLa’s Research & Skill Training Organization, Vijaypura, Karnataka.
  • Presented paper in International Conference on “Innovative Management Practices: Growth to Survival Tactics –Impact of Covid 19” organized by Department of Management Studies, Nitte Meenakshi Institute of Technology, Bengaluru on “An Insight on SHGs Members Perception on Micro Finance Program of SKDRDP – Growth to Survival” on 09th & 10th December 2020.
  • Presented paper in International conference on “Micro Finance Schemes of SKDRDP-A Case Study of Selected Members of SKDRDP” organized by Srinivas University, College of Management & Commerce, Mangaluru on “Emerging Trends in Management, Information Technology and Education” ISBN Number: 978-81-941751-2-4 on 16&17 august 2019. 

National Level

  • Presented paper titled "The Role of Digital Marketing in Diversifying Business Models: Study on Customer Impact on Dakshina Kannada" at the National Seminar on "Mass Media Professionalism: Contemporary Experiments, Socio Cultural Dimensions and Future Avenues" held on March 13 & March 14 2025 organized by Department of PG Studies and Research in Journalism and Mass Communication in association with B.Voc in Digital Media & Film Making, Sri Dharmasthala Manjunatheshwara College(Autonomous), Ujire.
  • Presented paper titled "Impact of Union Budget-2025 on Cost of Living and Consumer Spending Pattern with Special Reference to Coastal Karnataka" in the National Conference on "Expanding Horizons: Diversification Strategies for Sustainable Growth" held on 11th March 2025 organized by Department of PG Studies and Research in Commerce at Sri Dharmasthala Manjunatheshwara College(Autonomous), Ujire.
  • Presented a paper in the National Seminar themed "Media, culture and Technology: Mapping the Socio-Political Architecture" on the topic "IMPACT OF SOCIAL MEDIA ON SLEEPING SCHEDULE OF YOUTHS WITH SPECIAL REFERENCE TO SOUTHERN INDIA" organized by Department of Journalisim and Dept of B.Voc in Digital Media & Film Making, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 01/03/2024 and 02/03/2024.
  • Presented the paper in the National Conference on "DIGITAL TRANSFORMATION IN COMMERCE AND MANAGEMENT" on the topic "A STUDY ON IMPACT OF SOCIAL MEDIA INFLUENCE ON PURCHASE DECISION WITH SPECIAL REFERENCE TO COLLEGE STUDENTS OF DAKSHINA KANNADA DISTRICT" organized by Department of PG Studies and Research in Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 27/02/2024.

Book Published

  • Authored the book called “Fundamentals of Entrepreneurship Development”. The book has been published in Scientific International Publishing House (SIPH) with ISBN No 978-93-6132-043-9.

Workshop Attended

  • Attended one day Workshop on "Innovation and Protect: A Workshop on Patents, Trademarks & Publishing Rights" on June 18 2025 organized by Research and Development Cell, SDM College (Autonomous), Ujire.
  •  Attended virtual 7 Day workshop on Research Methodology & Publication Ethics from March 05th 2025 to March 11 2025organized by the Star International Foundation for Research & Education.
  • Participated in Crafting Winning Proposals: Workshop on Project Proposal Writing organized by the Research and Development Cell, Sri Dharmasthala Manjunatheshwara College, Ujire on 24th February,2024.
  • Participated in the workshop on “Research Proposal Writing” organized by the Research & Development Cell, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 19th October 2023.
  • Participated in the state level workshop on "Research Design: Article Writing & Publication-Way forward" organized by the Research & Development cell, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 03 June 2023.
  • Attended workshop on "Udyogi Agu, Udyoga Needu : Be an Entrepreneur Become an Entrepreneur" organized by the Department of Industries and Commerce, Kaarnataka Government on 12/05/2022 at TMA Pai International Convention Centre, Managaluru.
  • Attended one day training programe sponsored by National Human Rights Commission on the theme “Women Rights: Women in the main stream of the society” @ Govt First Grade College, Vamadapadavu.
  • Attended 3 Days Workshop on “Mission 10X” organized by Wipro
  • Participated in 8 days Faculty Development Programe organized by Infosys BPO Lid Mudipu on “Global Business Foundation Skills(GBFS)”.
  • Attended one day workshop on “Conflicting Roles & Commitment of Teachers in Higher Education – A Neuroscience Perspecive”.
  • Attended one day workshop on Intensive Management Development Programme on “Leave Trading System” organized by Justice K.S.Hegde Institute of Management, Management.

Participated as Resource Person/Invited Talk Delivered

  • Invited to deliver a special talk on "Cultivating Happiness: Practical Strategies for a Stress-Free Life" to third year B.Voc in Software & Application Development students on 09/07/2025. Total 45 students attended this guest lecture. This guest lecture is organized by Department of B.Voc in Software and Application Development under the student association Ideal Bits.
  • Invited to deliver a special talk in the Orientation Program for MBA students on "Entrepreneurship & Innovation as Career Opportunity" to First Year MBA students on 06/12/2024. Total 80 students attended the program. This program is organized by Department of MBA, Srinivas Institute of Technology in association with IIC and EDC.
  •  Invited to deliver a special talk in workshop on "Effective Sales and Marketing Strategies for Entrepreneurs/Startups" to second and third year computer science students on 27/11/2024. Total 120 students attended the workshop. This workshop is organized by Department of Computer Science and Business System, Canara Engineering College Benjanapadavu, in association with IIC and EDC.
  •  Invited to inaugurate the Commerce Association for the Academic Year 2024-25 at Govt First Grade College Bettampady on 13/09/202 and delivered a special lecture on Stress Management to First Year, Second Year & Final Year B.Com students.
  •  Invited to deliver a special talk on "INVENTORY MANAGEMENT" to RUDSETI Ujire for Rural Entrepreneurship Development Program on 17/02/2024. Total 33 people attended the training program.
  •  Invited to deliver a special talk on "ACCOUNTING FOR STARTUPS : TIPS TO GET YOUR STARTUPS" to RUDSETI Ujire for Rural Entrepreneurship Development Program on 15/02/2024.Total 33 people attended the training program.
  • Invited to deliver a special talk on "CAREER GUIDANCE PROGRAM" to II PUC Students of Gurudeva Pre-University College, Belthangady on 02/02/2024.
  • Delivered a special lecture on the topic "Stock Market Investment for Beginners" for the MSW students on 28/11/2023. The program was organized by Department of PG Studies and Research in Social Work under the banner of Departmental Forum Synergy HR forum for excellent You.
  • Delivered a special lecture on the topic "Practical Session on Stock Market Investment for beginners" for the final year Bcom students on 06/01/2023.
  • Participated as resource person and delivered a special lecture on "Feel Happy & Stay Happy: Simple tips to live happier and stress free life" in the annual NSS program organized by Vani Pre-University College Belthangady on 08/10/2022.
  • Delivered a special lecture on the topic "Career Building" for the high school students of SDM English medium School Belthangady in association with Lions Club Belthangady on 20/07/2022.
  • Delivered a special lecture on "Interview Techniques : How to face an interview confidently?" for final Bcom students at Shri Gurudev First Grade College Belthangady on 30/06/2022.
  • Delivered a special lecture on the topic "A Birds Eye-view of Indian Stock Market" for the final year Bcom students on 03/03/2022.
  • Delivered special lecture on the topic "Capital Market Awareness:An Initiative of BSE Ltd" for all the Second Year MBA Students of Srinivas Institute of Technology, Valachil, Mangaluru on 13th Jan 2022.
  • Delivered a special lecture on "National Youth Day" for all the PUC & Degree Students of Siddavana Gurukula on the occasion of National Youth Day on 12th Jan 2022.
  • Participated as Resource Person & delivered special lecture in Two Days Workshop on the topic "Fundamentals of GST & Customs Duty" for all the final year Bcom Students organized by LCR Indian Degree College, Kakyapadavu, Bantwala on 24th & 25th September 2021.
  • Participated as Resource Person in National Level Webinar on “Myths of Indians on Financial Investment” organized by Govt First Grade College Vamadapadavu in association with Srinivas Institute of Technology.
  • Gave a talk for registered candidates on “PGCET & KMAT Overview” on 3 days webinar on “PGCET/KMAT Coaching” organized by Dept of MBA, Srinivas Institute of Technology, Mangaluru. 
  • Conducted online webinar on “Interview Techniques: How to face Interview by Graduate Students?” for Govt First Grade College Belthangady Degree Students.
  • Workshop given on “Team Work – The Essence of Success” In NSS Annual Camp organized by Vani Pre University College Belthangady.
  • Delivered a talk on “Modern Banking Services” to Bcom Students of Adarsha College Kakkyapadavu.
  • Gave Special talk on “Highlights of Interim Budget 2019” to final year Bcom Students of Sapientia Bethany First Grade College Nellyadi on 05/03/2019.
  • Gave special talk on “Interview Techniques” to Final Year Bcom Students of Gurudev First Grade College Belthangady.
  • Gave Special talk on”A Bird’s Eye view of Indian Stock Market” @ Anugraha Women’s College Golthamajal Kalladka.

Swayam NPTEL Online Certifications

  • Successfully completed the 8 weeks “NPTEL Online Certification Course on Financial Accounting” with a consolidated score of 80% (Elite +Silver type of Certificate)
  • Successfully completed the 8 weeks “NPTEL Online Certification Course on Marketing Management -1” with a consolidated score of 61%.
  • Successfully completed the 8 weeks “NPTEL Online Certification Course on Managerial Economics” with a consolidated score of 60%.
  • successfully completed the certificate course on the topic “Overview of Personality Development Training” on 16/05/2024 conducted by Infosys Springboard.

Faculty Development Program

  • Attended a five-day national online Faculty Development Program titled `Beyond the Basics: Advanced Research Methodologies for the Modern Scholar, ` organized by the Department of Business Administration organized by Srinivas Institute of Technology, Mangaluru, from 12th to 16th May 2025.
  • Attended a talk on RE-IN-VENT (SDM Intercollegiate Faculty Empowerment Program: Connecting Research, Education, Innovation and Entrepreneurship) by Prof.Ravi, Director, NITK Surathkal held on 22nd March 2025at SDM Institute of Technology, Ujire in association with Institution`s Innovation Council.
  • Attended virtual Faculty Exchange Program (FEP) on 31th Jan 2025 organized under aegis of IQAC by East West College of Management, Bengaluru on the topic "Opportunities in advanced technologies for teachers”.
  • Attended virtual Faculty Exchange Program (FEP) on 30th Jan 2025 organized under aegis of IQAC by East West College of Management, Bengaluru on the topic "Technology gap between teaching and learning"
  • Participated in the International Level 7 Days Faculty Development Program on "AI IN TEACHING, LEARNING & RESEARCH" organized by Department of PG studies and Research in Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire in collaboration with Cape Comorin Trust, Tamil Nadu, India from Jan 06 to Jan 12 2025.
  • Participated in the 5 Day Faculty Development Program on "Research Methodology" organized by the Research and Development Cell in association with Department of PG Studies and Research in Psychology and Chemistry, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire from August 20 to August 24 2024.
  • Attended one day Faculty Development Program on 31st May 2024 on the topic "Innovative Teaching Method" organized by SDMIMD Mysuru.
  • Attended one day National Level offline Faculty Development program on the title "Engage to Educate: The experiential learning pedagogy tool" organized by Dept of B.Voc in Retail & Supply Chain Management, SDM College (Autonomous), Ujire on 18/04/2024.
  •  Participated in the International Level 7 Days Faculty Development Program on "Teaching, Learning, Education and Research with Various Tools and Techniques" organized by Department of PG studies and Research in Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire in collaboration with Cape Comorin Trust, India from Jan 25 to Jan 31 2024.
  • Participated in the 5 days Faculty Development Program on Research Publication and Ethics held from December 04 to December 08 2023, organized by Department of MBA, Nitte Meenakshi Institute of Technology Bangalore.
  • Participated in the 8 days National Faculty Development Program on Case-Based Learning, Teaching, Writing and Publication held from September 25 to October 2, 2023, organized by Department of Management Studies, VFSTR Deemed to be University, Vadlamudi,Guntur District, Andhra Pradesh, India.
  • Participated in 5 Days Virtual Faculty Development Program on "Research publications & Ethics" from 16/11/2022 to 20/11/2022 organized by Department of Management Studies(MBA), NITTE Meenakshi Institute of Technology.
  • Participated in 10 Days National Level Faculty development Program (35 Hours) from 27/10/2022 to 05/11/2022 on the topic "Social Science Research and Professional Development of Teachers" organized by Shree Durgaparameshwari Temple First Grade college Kateel unser Internal Quality Assurance Cell.
  • Participated in the Three Day National Level Faculty Development Program on "Creative Thinking and Quality Publications" from 29/09/2021 to 01/10/2021, organized by Sairam College of Engineering, IQAC-SSCE, Department of Science & Humanities Bangalore, in association with ICT Academy.
  • Participated in Five Day Faculty Development Program (FDP) on "Advanced Multivariate Data Analytics Using R and SEM Using AMOS" organized by the Department of Management Studies, Nitte Meenakshi Institute of Technology, Bengaluru on 21st June to 25th June 2021.
  • Participated in two days Faculty Development Program on "Academic Writing and Research Methods" organized by PG Department of Management Studies and Research(MBA), Srinivas Institute of Technology, Valachil, Mangaluru on April 8 & 9th 2021.

Membership and Position of Responsibility

  • BOE Member of Sahyadri Institute of Technology and Management, Mangalore
  • BOE Member of Nitte College Deemed to be University, Padil Mangalore
  • BOE Member of Reva University, Bengaluru
  • BOE Member of Alvas Institute of Technology, Mijar, Moodbidre.

Any Others

  • Chaired a Session in the National Conference, SAMBHARAMA-2023 on "Youth and Social Concerns" organized by the department of PG Studies and Research in Social Work, SDMC Ujire on 26th May 2023.
  • Judged the event Best Manager Event on 07/03/2025, A National Level UG & PG Fest named "Shriyans 2k25" organized by Department of MBA, Srinivas Institute of Technology, Valachil, Mangalore.
  •  Judged the Marketing Event Event on 07/03/2025, A National Level UG & PG Fest named "Shriyans 2k25" organized by Department of MBA, Srinivas Institute of Technology, Valachil, Mangalore.
  •  Invited as one of the panellists for the Union Budget Analysis 2025 at Sahyadri College of Engineering & Management, Mangalore, on 27/02/2025 for sharing the insights on the Budget 2025 related to MSMEs, Export, Infrastructure, and Direct & Indirect Tax Sectors. The Union Budget Analysis 2025 session was organized for the MBA students of Sahyadri College. Another panelist, Mr. CA Gautham Paid D, Chairman of the Mangalore Branch of ICAI, also contributed to the discussion. A total of 180 students participated in this insightful session.
  • Judged the event named "Shark Tank" on 07/03/2024, A National Level UG Fest named "Shriyans 2k24" organized by Department of MBA, Srinivas Institute of Technology, Valachil, Mangalore.