email :masudau.k@sdmcujire.in

• Rural consumers’ awareness towards consumer rights: a study with special reference to Dakshina Kannada district, Karnataka. International Journal of Global Research Innovation and Technology. 2025 Jul-Sep;3(3): p. 7-11. ISSN: 2583-8717.
• Empowering women, strengthening communities: financial literacy among rural Muslim women in Dakshina Kannada, Karnataka. International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS). 2024;7(3-II): July–Sept. ISSN: 2581-7930. Impact Factor: 6.986.
• Financial literacy among students – a study of financial knowledge and behaviour. International Journal of Cultural Studies and Social Sciences. 2024;20(2):06. ISSN: 2347-4777. Impact Factor: 7.138. Double-blind, peer-reviewed, refereed, and open access; UGC CARE listed.
• Customer engagement towards e-banking – a study with special reference to Dakshina Kannada. In: Conference Proceedings. Jayvee Digital Publishing; p. 229–240. ISBN: 978-93-953330-1-6

• Presented a research paper titled "Rural Consumers’ Awareness towards Consumer Rights: A Study with Special Reference to Dakshina Kannada District, Karnataka" in the International Conference on "Global Studies and Multidisciplinary Academic Research & Technological Innovations" organized by Mehta College and Institute of Technology, Jaipur, Rajasthan, in collaboration with Inspira Research Association held on 27-28 June 2025
• Presented an article titled "A Study on the Role of Influencers in Promoting Organic Beauty Products Among Women: An Analysis of Trust, Engagement and Purchase Decisions" in the International Conference on "Sustainable Development Goals in Action- Empowering Solutions for a Sustainable World" held at Manel Srinivas Nayak Institute of Management Bondel in collaboration with INTI International University and in association with Manipal School of Commerce and Economics, Manipal Academy of Higher Education (MAHE) held on 26th June 2025
• Presented a research paper titled "AI Driven Predictive Analytics: A Study of Consumer Awareness and Buying Behaviour" in Two-Day International Conference on "AI driven Global Trends in Commerce" held at the Department of PG Studies & Research in Commerce, Mangalore University, Mangalagangothri, Karnataka, India on 29th and 30th May 2025
• Presented a research paper titled "Empowering Women, Strengthening Communities: Financial Literacy Among Rural Muslim Women in Dakshina Kannada, Karnataka" in 2 Days International Conference organised by the Rajasthan Police Academy, BORDERMAN and Nirvan University Jaipur on 26th and 27th of July 2024
• Presented Paper titled "Financial Literacy among Students- A Study on Financial Knowledge and Behaviour" in the Two-Day International Conference organised by the Department of Commerce MGM College, Udupi on 13th and 14th June, 2024
• Presented Paper titled "The Future of Work in the era of Artificial Intelligence" in One Day National Level Conference on Viksit Bharath @ 2047-Problems and Prospects, organised by the Department of Economics and Rural Development held at SDM College (Autonomous), Ujire on 03/02/2024
• Presented a paper on the topic ‘Student Perception towards Self-employment’ at a national-level conference on Sustainable Innovative Ideas for Global Business organised by the Department of Studies in Commerce, Davanagere University on 18th and 19th August 2023
• Presented a paper on the topic ‘Green Marketing – A Study on Consumer Perception and Preferences’ at an International Conference organised by Vivekananda College of Engineering and Technology on 26-07-2023
• Presented a paper on topic ‘Consumer Engagement towards E-Banking – A Study with Special Reference to Dakshina Kannada’ in a two-day national level seminar organised by Department of Studies in Commerce, Davanagere University on 16-09-2022 to 17-09-2022
• Presented a paper on the topic ‘Impact of Digital Payment on Rural Finance – An Overview’ in National Level Seminar on Role of Digital Banking in Economic Development organized by Department of Commerce Nehru Memorial College, Sullia in association with MUCTA on 15-07-2022

• Participated in the International Conference on "Global Studies and Multidisciplinary Academic Research & Technological Innovations" organized by Mehta College and Institute of Technology, Jaipur, Rajasthan, in collaboration with Inspira Research Association, held on 27-28 June 2025
• Participated in the International Conference on "Sustainable Development Goals in Action- Empowering Solutions for a Sustainable World" held at Manel Srinivas Nayak Institute of Management Bondel in collaboration with INTI International University and in association with Manipal School of Commerce and Economics, Manipal Academy of Higher Education (MAHE) held on 26th June 2025
• Participated in Two-Day International Conference on "AI driven Global Trends in Commerce" held at the Department of PG Studies & Research in Commerce, Mangalore University, Mangalagangothri, Karnataka, India on 29th and 30th May 2025
• Participated in the "One Day Symposium Towards Strengthening M. Com Programme" conducted by the Department of Commerce, Mangalore University, Mangalagangothri, in association with IQAC on 24th October 2024 at Srinivas Mallya Auditorium
• Participated in the National Conference on "Statistical Insights and Data Science Trends" organised by the Department of Statistics in Collaboration with IQAC, SDM College (Autonomous), Ujire and Karnataka State Statistics Association (KSSA) held on 6th April 2024 at SDM PG Centre, Ujire
• Participated in "Students National Conference (STUNA 2023)- Shaping Tomorrow’s Leaders For 21st Century Knowledge Era" held at Manasagangothri, Mysuru on 15th December, 2023
• Attended National-level conference on Sustainable Innovative Ideas for Global Business organised by the Department of Studies in Commerce, Davanagere University on 18th and 19th August 2023
• Attended International Conference "Drishti" organised by Vivekananda College of Engineering and Technology on 26-07-2023
• Attended Two-day national level seminar organised by Department of Studies in Commerce, Davanagere University on 16-09-2022 to 17-09-2022
• Attended National Level Seminar on Role of Digital Banking in Economic Development organized by Department of Commerce Nehru Memorial College, Sullia in association with MUCTA on 15-07-2022

FDPs and Webinars Attended:

• Participated in One Day Workshop on "Innovate and protect: A Workshop on Patent, Trademarks and Publishing Rights" organized by the Research & Development Cell, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 18/06/2025
• Participated in 7 days Faculty Development Programme titled "Research Methodology with a Focus on Qualitative Data Analysis using SPSS" organized by Digi Skill Development Centre & Training Institute, Mumbai held from 4th June to 10th June 2025
• Participated in Five Days FDP on "Research Methods and Data Analysis Using SPSS" held from 26/05/2025 to 30/05/2025 organised by Department of Management Studies, Swami Keshvanand Institute of Technology, Management & Gramothan, Jaipur (Rajasthan)
• Participated in the online International Webinar on "Recent Trends in Management and Commerce" held on 24/05/2025 organised by Paradox International Publications, Kerala
• Participated in the five-day FDP on "Transforming Education: Embracing Innovation, Inclusion and Technology" organized by Padua College of Commerce and Management, Nanthuru, Mangaluru in association with IQAC & Research Promotion Committee from 1st April to 5th April 2025
• Participated in One Day National Webinar on "Impact of Public Policies on Income Distribution" an IQAC Initiative, in collaboration with Alumni Association, organized by Department of Economics, Smt. Bangaramma Sajjan Arts, Commerce & Science College for Women, Vijayapur on 12th March, 2025
• Participated in the One Week National Level FDP on "AI Tools" organised by Brain O Vision Solutions Pvt Ltd in association with All India Council For Technical Education (AICTE) during the period of 17th to 21st February 2025
• Participated in the Five-Day Faculty Development Programme on "Developing and Communicating Effective Research Papers and Proposals" from 10th to 14th February 2025, organized by SDM Institute of Technology, Ujire in association with Visvesvaraya Technological University, Belagavi
• Participated in the webinar titled "The Rise of Environmental, Social, and Governance (ESG) Communication in PR" by Dr. Spurgeon S, Corporate Communications Leader, Virtusa Consulting Services, organized by the Public Relations Society of India, Chennai Chapter, on 8 February 2025 at 6.30 pm
• Participated in the One-Week National-Level Online Faculty Development Programme on "Advance Research Methodology" from 18 to 24 December 2024, organised by the HLE Institute, Vijayapur, Karnataka
• Participated in the Two-Day FDP on "Advanced AI Tools for Preparing Research Papers" organized by the Department of Computer Science and Engineering at SASI Institute of Technology and Engineering, in association with Pencil Bitz on November 8th and 9th, 2024
• Participated in the online FDP on "Recent Trends in Financial and Securities Market – A 360° Approach" provided by NSE facilitated by Brighture Edutech Solutions, and organised by School of Management, CMR University, Bangalore held on 2nd September 2024
• Participated in IP Awareness/Training Programme under National Intellectual Property Awareness Mission organised by the Intellectual Property Office, India on 6th August 2024
• Participated in One Day National Level FDP on "Engage to Educate: The Exeriential Learning Pedagogy Tool" organised by the Department of B.Voc in Retail and Supply Chain Management, SDM College (Autonomous), Ujire on 18th April 2024
• Participated in Three Days International Online FDP on ‘Equipping Educators with Research Methodology, Investment and Technology’ organised by St. Anne’s Degree College & PG Center, Kodagu, Karnataka from 19th October 2023 to 21st October 2023
• Participated in One Week National Level FDP on "Business Analytics Through SPSS" on 10-14th October 2023 organised by Ashoka Women’s Engineering College (Autonomous) Kurnool
• Participated in National Webinar on "Entrepreneurship Skills" organised by Smt. Bangaramma Sajjan Arts, Commerce & Science College for Women, Vijayapur on 26th July 2023
• Participated in FDP on ‘Contemporary Issues in Taxation, Investment, Banking and Analytics’ organized by IQAC of Milagris College, Hampankatta, Padua College Mangalore and GFGC Kavoor from 10th April to 14th April 2023
• Participated in a Seven-day virtual National Level Faculty Development Program on "Research Methodology" organized by the Department of Commerce, PPG College of Arts and Science, Coimbatore held during 12th December to 19th December 2022
• Participated in a Ten-day (35-hour) National Level Online Faculty Development Programme on "Social Science Research and Professional Development of Teachers" conducted by Shree Durgaparameshwari Temple First Grade College, Kateel held from 27-10-2022 to 05-11-2022
• Participated in the 10-day National Level Faculty Refresher Program "Teaching Strategies, Methodologies, and Technologies in HEI’s" organized by IOT Academy from 19th to 30th September 2022
• Participated in 5 days of National Level FDP on "Cryptocurrency, Blockchain & Cyber Security" organized by the Department of Commerce and Department of Computer Science, KMM College of Arts and Science, Thrikkakara from 12th September 2022 to 16th September 2022

• Granted ‘Seed Money’ Project of Rs 23,000 on the research titled “A Study on Rural Consumers’ Awareness Towards Consumer Rights with Special Reference to Dakshina Kannada District” for the year 2023-24 funded by Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire-574240

Number of Student Research Project Guided:

2024-25: 04 students

2023-24: 03 students

• Research Methodology: 8-week course- February to April 2024 (NPTEL-SWAYAM).
• Business Statistics: 12-week course – January to April 2024 (NPTEL-SWAYAM).
• International Marketing: 12 Hours Course- Infosys Springboard.