Email :  mamathaganiga0508@sdmcujire.in

• Alvas College (Autonomous), Moodbidri

• 1. Shetty HK N, Mamatha K. Impact of Mobile Banking Applications on Customer Behavior. Int J Cultural Stud Soc Sci. 2024;20(2):06. ISSN: 2347-4777.

Paper presented (International Level)

• Presented a Research paper titled “Customer adoption of Digital Banking: Analysing key Determinants” in RIIM International Conference (RIC)2025(Hybrid mode) on Emerging Trends in Global Business Management: A Changing Leadership held on 18th and 19th ,2025 organised by Ramachandran International Institute of Management (RIIM) ,Pune, Maharastra, India.
• Presented an article titled “The study on Corporate Social Responsibility and its influence on consumer buying behaviour and brand loyalty” in the International Conference on Sustainable Development Goals in Action- Empowering solutions for a sustainable world held at Manel Srinivas Nayak Institute of Management on 26th June 2025.
• Presented a paper on the topic ‘Impact of Mobile Banking Applications on Consumer Behaviour’ in a Two-day International Conference on ‘Sustainable Global Business Development: Breaking Barriers and Empowering Change’ organised by Mahatma Gandhi Memorial College, Udupi on 13th and 14th June 2024.
• Presented a paper on the topic ‘Impact of Digital Banking on The Profitability of Old Private Sector Banks in India’ at a ‘Two-day International Conference on Business and Banking Revolutions in the Industry 4.0 Era’ held at Mangalore University on 6th and 7th June, 2024
• Presented Paper titled ‘Green Marketing-A Study on Consumer Perception and Preferences’ in International Conference ‘DRISHTI-2023’ held on 26th July 2023 at Vivekanada College of Engineering & Technology (VCET), Putturu.

Paper presented (National Level)

• Presented a paper titled ‘The Influence of Corporate Social Responsibility Campaigns on Brand Loyalty and Customer Retention’ in 9th Nitte National Conference on 10 & 11 January 2025
• Presented a paper on the topic ‘A study on Non-Performing Assets in Private Sector banks in India’ at a National conference on Vikasith Bharath held at Shree Gokarnanatheshwara College, Gandhinagar, Mangalore—575003 on 07 November 2024.
• Presented Paper titled ‘The Future of Work in the era of Artificial Intelligence’ in One Day National Level Conference on Viksit Bharath @ 2047-Problems and Prospects, organised by the Department of Economics and Rural Development held at SDM College (Autonomous), Ujire on 03/02/2024.
• Presented Paper titled ‘Students Perception towards Self-employment’ in Two Day National Seminar on ‘Sustainable Innovative Ideas for Global Business’ organised by the Department of Studies in Commerce, Davanagere University, Shivanagangothri, Davanagere on 18th and 19th August 2023.
• Presented a paper on the topic ‘A Study on Students Perception towards E-wallets with Special Reference to Belthangady Taluk’ in the National Level Seminar Nehru Memorial College, Sullia in association with MUCTA on 15-07-2022.

FDPs and Webinars attended

• Attended a 3-Day Online National Level Workshop on "Mastering Systematic Literature Review and Meta-Analysis", during 5 – 7th  August, 2025, organised by ServiceSetu Academics.
• Participated in the Faculty Development Program on “Literature Search Using EBSCO” organized by Justice K S Hegde Institute of Management, Nitte on 13th July 2024.
• Participated in One Day Workshop on “Innovate and Protect: A Workshop on Patents, Trademarks & Publishing Rights” organized by the Research and Development Cell, SDM College(Autonomous),Ujire on 18th June 2025.
• Participated in online FDP titled “Publish with Purpose: Strategies for Publishing in Scopus and Web of Science Journals” organized by Government First Grade College, Saragur held on 23-05-2025.
• Participated as a judge of HR round for ‘One day Inter collegiate Commerce and Management Fest- Pinnacle’ organized by Department of Commerce held on 28th September 2024 at SDM College(Autonomous), Ujire.
• Participated in 5 days Faculty Development Programme on ‘Recent Advancements in Research Methodology and IPR’ conducted by the IIC and Research Cell of JIS University from 23rd to 27 th September 2024.
• Participated in 6 days Faculty Development Programme on the theme ‘Advanced Research Methodology and Data Analysis’ held from 9th to14th September 2024 Organised by School of Economics and Commerce(SOEC), CMR University, Bengaluru.
• Participated in Five Day National Level Faculty Development Programme on ‘Research Methodology’ organized by the Research and Development Cell in association with the Department of PG Studies and Research in Psychology and Chemistry, SDM College(Autonomous),Ujire from 20th August 2024 to 24th August 2024.
• Participated in Two- Day National Online Workshop on “Advanced AI Tools for Academic Research’, organized by Sayyid Muhammed Ali Shihab Thangal Memorial Arts and Science Women’s College, Malappuram, Kerala in association with DIGIREF Research Academy, Chennai held on 21st & 22nd ,August 2024.
• Participated in One Day National Level FDP on “Engage to Educate: The Exeriential Learning Pedagogy Tool” organised by the Department of B.Voc in Retail and Supply Chain Management, SDM College(Autonomous), Ujire on 18th April 2024.
• Participated in “Students National Conference (STUNA 2023)- Shaping Tomorrow’s Leaders For 21st Century Knowledge Era” held at Manasagangothri, Mysuru on 15th December ,2023
• Participated in the State-level workshop on ʻResearch Design: Article Publication -Way Forward’ organized by the Research and Development cell, SDM College (Autonomous), Ujire on 03 June 2023.
• Participated in One Week National Level FDP on Business Analytics Through SPSS on 10-14th October 2023 organised by Ashoka Women’s Engineering College (Autonomous) Kurnool.
• Participated in IP awareness/training program under National Intellectual Property Awareness Mission on February 14, 2023 organised by Intellectual Property Office, India.
• Participated in a Ten-day (35-hour) National Level Online Faculty Development Programme on ʻSocial Science Research and Professional Development of Teachersʼ conducted by Shree Durgaparameshwari Temple First Grade College, Kateel held from 27-10-2022 to 05-11-2022.
• Participated in a ten-day National Level Faculty Refresher Program on ʻTeaching Strategies, Methodologies and Technologies in HEIs organised by IOT Academy from 19th to 30th September 2022.
• Participated in 5 days of National Level FDP on “Cryptocurrency, Blockchain & Cyber Security" organized by the Department of Commerce and Department of Computer Science, KMM College of Arts and Science, Thrikkakara from 12th September 2022 to 16th September 2022.
• Participated in a Seven-day National Level Faculty Development Program on “Fundamentals of Research and Research Methodology” organised by IOT Academy from 6th to 14th October 2022.

Number of Student Research Project guided:

2023-24: 03 students

2024-25: 03 students

2025-26: 05 students