Ms. Madhuri Gowda

Assistant Professor
  • MBA IN TOURISM
  • Papers Taught : Marketing Management, Inventory Management, Principles of Management, Customer Relationship Management, Market Research, Business Ethics, Business Communication, Corporate Law, Export and Import Policies and Procedures ,Consumer Behaviour.
  • Area of Expertise : Marketing and Business Communication
  • Year of Experience : 3 Years teaching+ 1 year corporate experience at an Airlines Company

Contact Details

email : madhuri.gowda@sdmcujire.in

Publication

  • Published Paper Title on “IMPACT OF SOCIAL MEDIA ON SLEEPING SCHEDULE OF YOUTHS WITH SPECIAL REFERENCE TO SOUTHERN INDIA” in International Journal of All Research Education & Scientific Methods An ISO & UGC Certified Peer-Reviewed/Refereed Journal UGC Journal NO: 7647 in IJARESM, ISSN: 2455-6211, New Delhi, India, Impact Factor: 8.536, Volume 13 Issue 6, June – 2025. Certificate ID is IJ-1306251152.
    DOI Link https://doi.org/10.56025/IJARESM.2025.1305251342
  • Published paper title on “SAVINGS AND INVESTMENT PATTERN OF SALARIED CLASS PEOPLE WITH SPECIAL REFERENCE TO DAKSHINA KANNADA DISTRICT” in JOURNAL OF XI’AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY.

Paper presented

International Level

  • Presented a paper titled Effects of Peer Pressure on Academic Choices and Lifestyle of College Students in Dakshina Kannada at the two-day International Conference on Innovation in Science, Technology, and Management, organised by the Department of MBA, Srinivas Institute of Technology, Mangaluru, on 23 and 24 September 2025.

National Level

  • Participated and presented the paper in the National Conference on the topic "IMPACT OF chatGPT ON STUDENTS WITH SPECIAL REFERENCE TO STUDENTS OF DAKSHINA KANNADA" organized by Department of Journalism and B.Voc Digital media and film making, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 02/03/2024.
  • Participated and presented the paper in the National Conference on "DIGITAL TRANSFORMATION IN COMMERCE AND MANAGEMENT" on the topic "A STUDY ON CONSUMER`S BUYING PATTERNS BY YOUTH THROUGH FLIPKART WITH SPECIAL REFERENCE TO DAKSHINA KANNADA" organized by Department of PG Studies and Research in Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire on 27/02/2024.
  • Presented a paper on “SAVINGS AND INVESTMENT PATTERN OF SALARIED CLASS PEOPLE WITH SPECIAL REFERENCE TO DAKSHINA KANNADA DISTRICT” on 12th October,2023 at Srinivas College, Mangalore.

Workshop Attended

  • Attended one day Workshop on Innovation and Protect: A Workshop on Patents, Trademarks & Publishing Rights on June 18 2025 organized by Research and Development Cell, SDM College (Autonomous), Ujire.
  • Participated in Crafting winning proposals: Workshop on project proposal writing organized by the Research and Development Cell, Sri Dharmasthala Manjunatheshwara College, Ujire on 24th February,2024.
  • Attended a workshop on project management techniques which was organised by Edutrackmeup on the 25th April 2023.
  • Attended webinar titled `data analysis and digital skills for employblity` organized by Edutrackmeup on 21/12/2022.

Participated as Resource Person/Invited Talk Delivered

  • Delivered a special talk on "Speak Easy: Basic English for Everyday Life & Better Business" at RUDSETI, Ujire. The session was organized as part of the training program for individuals who came to undergo training with the aim of starting their own salon business on 28th July 2025.
  • Delivered a special talk on "Stress management and personality development" at SDM Kannada and English Medium High School Dharmasthala on 25th January 2024.

Faculty Development Program

  • Attended a five-day national online Faculty Development Program titled "Beyond the Basics: Advanced Research Methodologies for the Modern Scholar" organized by the Department of Business Administration organized by Srinivas Institute of Technology, Mangalore, from 12th to 16th May 2025.
  • Participated in the National level Faculty Development Program on "ENGAGE TO EDUCATE:THE EXPERIENTIAL LEARNING PEDAGOGY TOOL" organized by Department of B.Voc in Retail and Retail and Supply Chain Management, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, on 18th April, 2024.
  • Participated in the International Faculty Development Program on Teaching, Learning, Education and Research with Various Tools and Techniques organized by Department of PG Studies and Research in Commerce, Sri Dharmasthala Manjunatheshwara College (Autonomous), Ujire, Karnataka, India in Collaboration with Cape Comorin Trust, India from 25-31 January 2024.
  • Participated in 10 Days National Level Faculty Development Program (35 Hours) from 27/10/2022 to 05/11/2022 on the topic "Social Science Research and Professional Development of Teachers" organized by Shree Durgaparameshwari Temple First Grade college Kateel Unser Internal Quality Assurance Cell.

Membership and Position of Responsibility

  • BOE Member of Alvas Institute of Technology, Mijar, Moodbidre.

Any Others

  • Completed online training on the topic ‘Data Analytics’ held from 1st February 2023 to 24th March 2023.
  • Completed online training on the topic ‘EMPLOYEE PAYROLL AND COMPANY DATA MANAGEMENT’ held on 21 April 2023
  • Completed training on the topic ‘Project management techniques held on 25 April 2023
  • Former Student faculty in SDM College.