email :  harshithkumar2014@sdmcujire.in

• Shetty HK N, Mamatha K. Impact of Mobile Banking Applications on Customer Behavior. Int J Cultural Stud Soc Sci. 2024;20(2):06. ISSN: 2347-4777.
• Shetty HK N. Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis. ComFin Res, Shanlax J. 2024;12(2):63–69. E-ISSN: 2582-6190.
• Shetty HK N. Impact of social media marketing on consumer behaviour: A comparative study of traditional marketing channels and digital platforms. BOHR Int J Adv Manag Res. 2024;3(1):6–11. ISSN: 2583-6943.
• Shetty HK N. Transformative Journey of GST in Karnataka – A Comparative Analysis of the Past Five Years. AIMS J Res. 2024;18(2):63–70. ISSN: 2321-8487.
• Shetty HK N. Sustainable Education in Digital Era: Promoting Digital Literacy Among Students. J Asiatic Soc Mumbai. 2024;97(7). ISSN: 0972-0766.
• Shetty HK N. Performance Analysis of Private Sector Banks in India – A Study. PARIPEX – Indian J Res. 2024;11(9):18–21. ISSN: 2250-1991.
• Shetty HK N. Financial Statement Analysis of Ten Fast-Moving Consumer Goods Companies in India. Int J Creative Res Thoughts. 2024;10(5):695–704. ISSN: 2320-2882.
• Shetty HK N, Masuda. Customer Engagement Towards E-Banking – A Study with Special Reference to Dakshina Kannada. In: Conference Proceedings, Jayvee Digital Publishing. 2024;229–240. ISBN: 978-93-953330-1-6.

International Conferences

• Presented a paper titled ‘ A study on enhancing post-purchase journey: The role of virtual assistants in customer experience’ in an International Conference held on 27th September 2025 at P.A First Grade College, Nadupadavu, Mangaluru.
• Presented an article titled “A Study on Impact of Service Quality in Banks on Customer Satisfaction and Customer Loyalty” in the International Conference on Sustainable Development Goals in Action- Empowering solutions for a sustainable world held at Manel Srinivas Nayak Institute of Management on 26th June 2025.
• Presented a Research paper titled “Customer adoption of Digital Banking: Analysing key Determinants” in the RIIM International Conference (RIC) 2025 (Hybrid mode) on Emerging Trends in Global Business Management: A Changing Leadership held on 18th and 19th,2025 organised by Ramachandran International Institute of Management (RIIM),Pune, Maharashtra, India.
• Presented a paper on the topic ‘Impact of Mobile Banking Applications on Consumer Behaviour’ in a two-day International Conference on ‘Sustainable Global Business Development: Breaking Barriers and Empowering Change’ organised by Mahatma Gandhi Memorial College, Udupi on 13th and 14th June 2024.
• Presented a paper on the topic ‘Impact of Digital Banking on The Profitability of Old Private Sector Banks in India’ at a ‘two-day International Conference on Business and Banking Revolutions in the Industry 4.0 Era’ held at Mangalore University on 6th and 7th June, 2024.
• Presented a paper on the topic ʻA study on digital transformation in old private sector banksʼ at Uthkarsh – 2024 – The sixth international conference on ʻLeading Digital Transformation: Past, Present and Futureʼ organised by St. Joseph Institute of Management, Bangalore on 16 and 17, February 2024.
• Presented a paper on the topic ʻNPCI – Pathmaker to a Cashless Economy in Indiaʼ at an International Conference on Data-Driven Sustainable Business Practices during turbulent times organised by Mount Carmel College (Autonomous), Bengaluru
• Presented a paper on the topic ʻGreen Marketing – A Study on Consumer Perception and Preferencesʼ at an International Conference organised by Vivekananda College of Engineering and Technology on 26-07-2023.
• Presented a paper on the topic `Sustainable Education in Digital Era: Promoting Digital Literacy among Students` in an International Conference on Digitalisation for Sustainable Development organized by the Department of Commerce and Business Administration, Field Marshall Cariappa College Madikeri on 16th and 17th June 2023
• Presented a paper titled ʻImpact of Social Media Marketing on Consumer Behavior: A Comparative Study of Traditional and Social Media Marketing organized by the Department of Applied Sciences and Department of Master of Computer Application held at Sri Balaji College of Engineering and Technology, Jaipur, India on 22-06-2023.

National Conferences

• Participated and presented a paper titled “The Future of Work in the Era of Artificial Intelligence” at One Day National Level Conference on ʻViksit Bharath @ 2047- Problems and Prospectsʼ organized by the Department of Economics and RD held at SDM College (Autonomous), Ujire on 03/02/2024.
• Presented a paper on ‘Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis’ at a National Level Conference organised by St. Joseph College of Commerce (Autonomous), Bengaluru on 18th December 2023.
• Presented a paper on the topic ʻStudent Perception towards Self-employment’ at a national-level conference on Sustainable Innovative Ideas for Global Business organised by the Department of Studies in Commerce, Davanagere University on 18th and 19th August 2023.
• Presented a paper on the topic ʻTransformative Journey of GST in Karnataka – A comparative analysis of the past five yearsʼ at A Day National Level Conference organised by AIMS School of Commerce and Finance, Peenya, Bangalore on 6th and 7th July 2023.
• Presented a paper on the topic ʻConsumer Engagement towards E-Banking – A study with special reference to Dakshina Kannadaʼ in a two-day national-level seminar organised by the Department of Studies in Commerce, Davanagere University on 16-09-2022 to 17-09-2022.
• Presented a paper on the topic ʻA Study on Students Perception towards E-wallets with special reference to Belthangady talukʼ in the National Level Seminar Nehru Memorial College, Sullia in association with MUCTA on 15-07-2022.

• Participated in the Five Days FDP on “Nurturing Futuristic Academic Excellence: Enhancing Abilities in Data Analysis, Literature Review & Research Design” held from 1 to 5 Sept 2025 organised by International Institute of Business Studies, Bengaluru North – 562157
• One-Day Faculty Development Program on “Research Methodology – Weaving the Web of Knowledge Synthesis: A Practical Guide to Literature Reviews in Research” organised by Justice K S Hegde Institute of Management, Nitte (Deemed to be University), on 23rd August 2025.
• Participated in the 5 Days Faculty Development Program on "From Research Design to Research Visualization: A Journey through Systematic Literature Review (SLR) and Bibliometric Tools" conducted from 4th- 8th August, 2025 organised by Swami Vivekananda University.
• Attended an online workshop on “Mastering Systematic Literature Review and Meta-Analysis” 05-07 August, 2025 organised by Service Sethu Academics.
• Online FDP titled “Publish with Purpose: Strategies for Publishing in Scopus and Web of Science Journals” organised by IQAC, in association with Research and Development Cell and Department of Commerce GFGC Siddakatte on 23.05.2025
• Five days Faculty Development Program (FDP) on “Empowering Faculty for High-Impact Research and Publication” organised by Manel Srinivas Nayak Institute of Management in collaboration with Manipal School of Commerce and Economics, Manipal Academy of Higher Education, Manipal organized on 5th May 2025 to 9th May 2025.
• Participated in online FDP titled “Publish with Purpose: Strategies for Publishing in Scopus and Web of Science Journals” organised by Government First Grade College, Saragur held on 23-05-2025.
• Participated in One Day Workshop on “Innovate and Protect: A Workshop on Patents, Trademarks & Publishing Rights” organised by the Research and Development Cell, SDM College (Autonomous), Ujire on 18th June 2025.
• Participated in the Faculty Development Program on “Literature Search Using EBSCO” organized by Justice K S Hegde Institute of Management, Nitte on 13th July 2024.
• Participated in One Day National Level FDP on “Engage to Educate: The Experiential Learning Pedagogy Tool” organised by the Department of B.Voc in Retail and Supply Chain Management, SDM College (Autonomous), Ujire on 18th April 2024.
• Participated in the two-day workshop on ‘Impactful approach towards research and publications’ held between 21 and 22 December 2023, held at Dr. NSAM First Grade College, Nitte.
• Completed a Five-Day Short-Term Course on Banking and Financial Management with Tally Prime jointly hosted by IQAC- Government College (Autonomous), Rajahmundry from 4-12-2023 to 8-12-2023.
• Participated in a one-day State Level workshop on ʻResearch Methodologyʼ held on 01- 10-2023 Government First Grade College, Siddakatte, Bantwal.
• Participated in the state-level workshop on ʻResearch Design: Article Publication -Way Forwardʼ organized by the Research and Development cell, SDM College (Autonomous), Ujire on 03 June 2023.
• Participated in IP awareness/training program under National Intellectual Property Awareness Mission on February 14, 2023 organised by Intellectual Property Office, India.
• Participated in the International webinar titled "Research Parameters & Scale Construction" organized by Department of Research & Publications, A2Z EduLearningHub LLP on 7th August 2023.
• Participated in ʻNational Webinar on Entrepreneurship Skills’ organised by Smt. Bangaramma Sajjan Arts, Commerce & Science College for Women, Vijayapur on 26 July 2023.
• Participated in the Seven-day Virtual National Level Faculty Development Program on “Research Methodology” organized by the Department of Commerce, PPG College of Arts and Science, Coimbatore held from 12th December – 19th December 2022.
• Participated in a ten-day National Level Faculty Refresher Program on ʻTeaching Strategies, Methodologies and Technologies in HEIs organised by IOT Academy from 19th to 30th September 2022.
• Participated in a seven-day faculty development program First-hand experience on SPSS – Introductory Module organised by Research Foundation of India and Parul University, Gujarath from 06-11-2022 to 12-11-2022.
• Participated in a Ten-day (35-hour) National Level Online Faculty Development Programme on ʻSocial Science Research and Professional Development of Teachersʼ conducted by Shree Durgaparameshwari Temple First Grade College, Kateel held from 27-10-2022 to 05-11-2022.

Number of Student Research Project guided:

2023-24: 03 students

2024-25: 04 students

2025-26: 06 students