Ashwini Jain

Assistant Professor and Content Writer

E-mail : ashwini.jain@sdmcujire.in

Pursuing Ph.D in Educational Advertising from Mangalore University under the guidance of Dr. Melwyn Pinto, St.Aloysius College.
Recipient of SAHAPEDIA-UNESCO Fellowship of 2019, sponsored by Ministry of Culture, Government of India.
Recipient of ‘Seed Fund for Research’ granted by SDM College, Ujire in the year 2024-25. Completed project titled “Educational branding v/s advertising: A study of branding and advertising impact on student enrolment in Dakshina Kannada” under the same.

Ashwini Jain, “Guttumane Homes of Tulunadu: The Fountainhead of Tulu Identity”, 2020, Sahapedia.org
Ashwini Jain, “Kumbalangi Nights – A Breakthrough in Character Based Cinema”, E-Cine India, Oct-Dec 2020. ISSN – 2582-2500
Ashwini Jain, “Naticharami: A change in wind for Kannada Cinema”, E-Cine India, July-Sept 2021. ISSN – 2582-2500
Ashwini Jain, “Kantara: A Giant Leap of Faith”, E-Cine India, April-May 2024. ISSN – 2582-2500

Presented a paper titled “Does the Journalism industry have an influence on the sustenance of Journalism courses in Karnataka?” at national level seminar titled “Present status of social science education and future possibilities” organized at Vivekananda College, Puttur on 15 November 2024.
Presented a paper titled “Educational PR: An evaluation of the methods employed by educational institutions towards brand equity” at the national level seminar titled ‘Mass Media Professionalism: Contemporary Experiments, Socio-cultural dimensions and future avenues’ on March 13 and 14th.
presented a paper titled “Educational advertising: A study of effectiveness of branding and advertising in the growth of educational institutions” at Mediacon International Media Conference organized by St. Joseph’s University, Bangalore.
presented a paper titled “Educational Branding in Dakshina Kannada: Analyzing the use of Semiotics” at the national level conference organized by the department of B.Voc in Digital Media and Film Making, in association with the department of Journalism and Mass Communication at SDM College Ujire.
Presented a paper titled “Brand Value: A Study of Perception of Authenticity in Messages associated with popular brands” at the ICA Regional Hub International conference organized by the School of Communication, Manipal University. The paper was presented on 29 May 2023.