Dr. Geetha A J

Assistant Professor
  • MCJ, NET, KSET, Ph.D
  • Courses taught: MA in Journalism and Mass Communication
  • Area of expertise : Theories of Mass Communication, Public Relations and Advertising,, Writing for media, Translation
  • Academic Experience - 12 Years

Contact Details


Research Details

  • Dr. Geetha A J (2023). Stakeholders perception on Institutional Social Responsibility: A Study of Higher Educational Institutions in Research Journal of Humanities and Social Sciences 14(3)Sptember 2023. Pp-1-5. DOI: 10.52711/2321-5828.2023.00030
  • Pursuing PhD on the topic entitled ‘Institutional Social Responsibility as Public Relation tool in Higher Educational Institutions’.
  • Ganapathi Bhat G .K, Geetha A .J,  2022,  Yakshagana and New media, Shodha, pp.60-77. ISSN: 2249 – 0396
  • Geetha A J,  2021, Attitude and Perception towards Institutional Social Responsible Practices in Higher Educational Institutions. Education India – A Quarterly Refereed Journal of Dialogues in Education, Volume 10(4),  pp. 40-47, ISSN:2278-2435.
  • Geetha A J, 2021, .Second screening- Multiple Media Habit Through Parallel Media Consumption Among Youth, . Shodha, pp. 38-48. ISSN: 2249 – 0396.


  • A J Geetha (2018)’ The role of communication in eradicating polio in India with special reference to Public service advertisements’. International journal of basic and applied research, Volume 8 (10). Pp 307-314. ISSN 2249-3352 (P) 2278-0505 (E). Cosmos Impact Factor-5.86
  • A J Geetha(2018) , Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India- A study of Crowd Funded films’. International Journal of Research in Social Sciences, Vol 8 (12), Pp 51- 63. ISSN: 2249, Impact Factor7.81.
  • A J Geetha (2019) A review of Methodological discrepancies in Cultivation Research. Shodha, Volume 08 (02), pp ISSN Number: 2249 – 0396.
  • A J Geetha (2019) ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ International Journal of Research and Analytical Reviews, ISSN 2348-1269.PP 362-365
  • Geetha A.J, 2021, E- shikshana. Ellida a Bhava a Bhanda,. Hoo Bisilu. Prasaranga, Rani Chennamma University, Belagavi. ISBN: 978-81-947669-6-4
  • Geetha A.J, 2020, Cinmema matthu Samaja, Cine Chintahne, Sneha Printers, Bangalore Edited by Hampesh K.S. ISBN:978-93-5376-914-6.

Paper presented

  • Geetha A J,  2020,  Framing of Environmental Issues in Media: A Study of Delhi Air Pollution. International Seminar on Media and Climate Action. Alva’s College, Moodabidire, 28 February 2020.
  • Geetha A J,  2020, Social and Ethical Responsibility of Higher Educational Institution: A Review. National Seminar on Higher Education. SDM College of Business Management, Mangaluru , 11 January 2020.
  • Geetha A J, 2019,  Practice of Institutional Social Responsibility in Higher Educational Institutions : A study of Dakshina Kannda District’.International Conference on Reaching the unreached through Education,  Kuvempu University, Shimoga. 15 and 16 March 2019.
  • Geetha A J, 2018, Second screening – a hybrid method of media habit among youth, International Conference on Media, Content and Consiousness,   Exploring the individual and collective. Nitte institute of Communication, Mangaluru. 16 and 17 November 2018.


Refresher Course Attended

  • Geetha A.J (2020). Refresher Course on Role of Journalism, Media and Cinema in Nation and Generation Building. CPDHE (UGC), Delhi University. July 20th to August 1st, 2020.

Faculty Development Programme

  • Geetha A.J (2021).Faculty Development Programme on Media Research: Exploring Approaches and Opportunities. NITTE Institute of Communication, Mangalore. 15 and 16 March 2021.  
  • Geetha A.J (2020). Faculty Development Programme. Department of Mass Communication and Journalism, Kristu Jayanthi Collge, Bengaluru. May 12 to May 16, 2020.
  • Geetha A.J (2019). Faculty Development programme. CLHRD, SDM College Ujire,  June 7th to 9, 2019.

Seminar and Conferences

  • Geetha A.J (2022). National level Literary Convention. Akhila Bharathiya Sahithya Parishad. 19 and 20 March 2022.
  • Geetha A.J (2022). Virtual Seminar on Scope, Perspective and Development in India Media. Department  of Journalism and Mass communication. St. Pauls College, Bangalore. 10 to 14 January 2022.
  • Geetha A.J (2021). State level workshop on Writing for Wikipedia and Translation.  Kuvempu Bhasha Bharathi.  4 December 2021 and 5 December 2021.
  • Geetha A.J (2021).  National Level Workshop on ‘Artificial Intelligence And Media’. Department of Journalism and Mass Communication, Karnataka state Akkamahadevi University Vijayapura in association with DST CURIE-AI. 22 to 26 February 2021.
  • M Geetha A.J (2021). Webinar on ‘Teachers Role In NEP Implementation- Awareness, Orientation, Challenges And Responses’