Mrs. Geetha A J

Assistant Professor
  • MCJ, NET,KSET
  • Courses taught: MA in Journalism and Mass Communication
  • Area of expertise : Print Media, Radio Broadcasting, Film Studies, Development of Media, Theories of Mass Communication, Public Relations and Advertising
  • Academic Experience - 2 Years

Contact Details

Research Details

geethabilinele@gmail.com

Research Details

  • Pursuing PhD on the topic entitled ‘Institutional Social Responsibility as Public Relation tool in Higher Educational Institutions’.

Publications

  • A J Geetha (2018)’ The role of communication in eradicating polio in India with special reference to Public service advertisements’. International journal of basic and applied research, Volume 8 (10). Pp 307-314. ISSN 2249-3352 (P) 2278-0505 (E). Cosmos Impact Factor-5.86
  • A J Geetha(2018) , Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India- A study of Crowd Funded films’. International Journal of Research in Social Sciences, Vol 8 (12), Pp 51- 63. ISSN: 2249, Impact Factor7.81.
  • A J Geetha (2019) A review of Methodological discrepancies in Cultivation Research. Shodha, Volume 08 (02), pp ISSN Number: 2249 - 0396.
  • A J Geetha (2019) ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ International Journal of Research and Analytical Reviews, ISSN 2348-1269.PP 362-365

Conferences

Research Paper Presentation

  • Presented a paper entitled,’ Second screening – a hybrid method of media habit among youth’ at the International Conference on Media, Content and Consiousness: Exploring the individual and collective held at Nitte institute of Communication, Mangaluru on 16th and 17th November 2018.
  • Presented a paper titled, ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ at the International Conference on Reaching the unreached through Education, held at Kuvempu University, Shimoga on 15th and 16th March 2019.
  • National Seminar on National Developmnet at Alva’s College, Moodabidire held on January 2017 - Nationalism and Hindi Cinema
  • National Seminar held at Nitte Institute of communication, Mangalore on November 2017- ‘Impact of New Media on film making in India with special reference to Crowd funding - an alternative funding channel for the film industry’
  • International Seminar held at Manipal School of Communication on February 2017- ‘The role of communication in eradicating polio in India with special reference to Public service advertisements
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