geethabilinele@gmail.com

• Awarded Doctor of Philosophy in Journalism & Mass Communication from Kuvempu University, Shankaraghatta, Shimoga in the year 2022
• Thesis Title: ‘Institutional Social Responsibility as a Public Relation Tool in Higher Educational Institutions: A Study of Dakshina Kannada District

Research Paper Publication

• Dr. Geetha.A J (2024), Colourism and beauty products: It`s still un `fairness` no matter what they name it’. International Journal of Research and Analytical Reviews. July 2024. Volume 11, Issue 3.
• Dr. Geetha A J (2023). Stakeholders perception on Institutional Social Responsibility: A Study of Higher Educational Institutions in Research Journal of Humanities and Social Sciences. 14(3) Sptember 2023. Pp-1-5.
• Dr. Geetha A J (2023) Data Security and Protection in Indian Journal of Computer Science Volume 8, Issue 5, September-October 2023.
• Geetha A .J, Ganapathi Bhat G.K, (2022). Yakshagana and Newmedia. Shodha, Published by Ha.Ma. Nayaka Research Centre, Sri Dharmasthala Manjunatheshwara College, Ujire. July 2022. P-60-77. ISSN No. – 2249 – 0396.
• Geetha A J. (2021), Attitude and Perception towards Institutional Social Responsible Practices in Higher Educational Institutions. Education India – A Quarterly Refereed Journal of Dialogues in Education, UGC CARE LISTED GROUP I Journal (ISSN 2278-2435, PP 40-47, Issue- 4, Volume- 10,) ISSN 2583-0708.
• Geetha A J (2021) Institutional Social Responsibility as a Public Relation tool : Perspectives of Higher Educational Institutions.The Social Science Dialogue. P-30-39, Volume 1(2). July- Dec 2021.
• Geetha A J (2021) Second screening- Multiple Media Habit Through Parallel Media Consumption Among. Shodha, Published by Ha.Ma. Nayaka Research Centre, Sri Dharmasthala Manjunatheshwara College, Ujire.. P-38-48. ISSN No. – 2249 – 0396.
• Geetha A J ( (2019) ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ International Journal of Research and Analytical Reviews, ISSN 2348-1269.PP 362-365.
• Geetha A J ( (2019) A review of Methodological discrepancies in Cultivation Research. Shodha, Volume 08 (02), pp ISSN Number: 2249 – 0396.
• Geetha A J ( (2018) , Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India- A study of Crowd Funded films’. International Journal of Research in Social Sciences, Vol 8 (12), Pp 51- 63. ISSN: 2249.

Chapter in Book

• Geetha A.J (2021), Assistant Professor, Department of PG Studies in Journalism and Mass Communication published an article ‘ E- shikshana. Ellida a Bhava a Bhanda’ as a lesson in first year degree Kannada text book of Rani Chennamma University, Belagavi.The text book is published by Prasaranga, Rani Chennamma University, Belagavi. ISBN 978-81-947669-6-4
• Geetha A.J (2020), Assistant Professor, Department of PG Studies in Journalism and Mass Communication published an article titled ‘ Cinmema matthu Samaja’ in a book titled ‘Cine Chintahne’ Published by Sneha Printers, Bangalore Edited By Dr. Hampesh K.S. ISBN-978-93-5376-914-6.

• Geetha A.J. 2017. Presented a paper entitled Nationalism and Hindi Cinema at National Seminar on National Development held at Alva’s College, Moodabidire.
• Geetha A.J. 2017. Presented a paper entitled Impact of New Media on film making in India with special reference to Crowd Funding – An Alternative Funding Channel for the Film Industry at National Seminar BEACONS – 2017 held at NITTE Institute of Communication.
• Geetha A. J. 2018. Presented a paper entitled Second Screening – A Hybrid Method of Media Habit Among Youth at International Conference on Media, Content and Consciousness: Exploring the Individual and Collective held at NITTE Institute of Communication.
• Geetha A. J. 2019. Presented a paper entitled Practice of Institutional Social Responsibility in Higher Educational Institutions: A Study of Dakshina Kannda District at International Conference on Reaching the Unreached through Education held at Kuvempu University, Shimoga.
• Geetha A.J. 2020. Presented a paper entitled Social and Ethical Responsibility of Higher Educational Institution: A Review at National Seminar on Higher Education held at SDM College of Business Management, Mangaluru.
• Geetha A.J. 2020. Presented a paper entitled Framing of Environmental Issues in Media: A Study of Delhi Air Pollution at International Seminar on Media and Climate Action held at Alva’s College, Moodabidire.

Research Paper Presentation:

• Dr. Geetha A.J. Assistant Professor at the Department of Journalism and Mass Communication presented a paper titled Content Discovery in the Era of AI-Powered Media: Exploration into departure from static methods toward dynamic, AI-driven mechanisms at the national level conference organized by the department of Journalism and Mass Communication at SDM College Ujire. The conference was themed ?Media, Culture and Technology: Mapping the socio-political architecture?, and was held on 1st and 2nd March 2024.
• Geetha A.J. 2020. Presented a paper entitled Framing of Environmental Issues in Media: A Study of Delhi Air Pollution at International Seminar on Media and Climate Action held at Alva’s College, Moodabidire on 28 February 2020.
• Geetha A.J. 2020.  Presented a paper entitled Social and Ethical Responsibility of Higher Educational Institution: A Review at National Seminar on Higher Education held at SDM College of Business Management, Mangaluru on 11 January 2020.
• Presented a paper titled, ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions  : A study of Dakshina Kannda District’ at the International Conference on Reaching the unreached through Education, held at Kuvempu University, Shimoga on 15th and 16th March 2019.
• Presented a paper entitled,’ Second screening – a hybrid method of media habit among youth’ at the  International Conference on Media, Content and Consiousness: Exploring the individual and collective held at Nitte institute of Communication, Mangaluru on 16th and 17th November 2018.

Refresher Course Attended

• Participated in the online Refresher Course on the theme “Role of Journalism, Media and Cinema in Nation and Generation Building” organized by the CPDHE (UGC), Delhi University held on July 20th to August 1st, 2020.

Participation in Faculty Development Programmes

• Dr. Geetha A J, Assistant Professor, Department of JMC participated in the seven days Faculty Development Programme on Digital Media Research (FDP 2024) organised by Department of Media Studies, Yeshwanthpur Campus, School of Arts and Humanities, CHRIST (Deemed to be University), Bangalore in collaboration with Centre for Internet & Society (CIS), Bangalore,from 18 to 24 January 2024
• Mrs. Geetha A J, Assistant Professor, Department of Journalism and Mass communication participated in Two days Faculty Development Programme on Media Research: Exploring Approaches and Opportunities organised by  NITTE Institute of Communication, Mangalore on 15 and 16 March 2021.  
• Participated in the faculty development programme conducted by the Department of Mass Communication and Journalism, Kristu Jayanthi Collge, Bengaluru, from, May 12 to May 16, 2020.
• Participated in Faculty Development programme organized by CLHRD at SDM College Ujire, on June 7th to 9, 2019.