Mrs. Geetha A J

Assistant Professor

MCJ, NET,KSET
Courses taught: MA in Journalism and Mass Communication
Area of expertise : Print Media, Radio Broadcasting, Film Studies, Development of Media, Theories of Mass Communication, Public Relations and Advertising
Academic Experience - 2 Years

Pursuing PhD on the topic entitled ‘Institutional Social Responsibility as Public Relation tool in Higher Educational Institutions’.

A J Geetha (2018)’ The role of communication in eradicating polio in India with special reference to Public service advertisements’. International journal of basic and applied research, Volume 8 (10). Pp 307-314. ISSN 2249-3352 (P) 2278-0505 (E). Cosmos Impact Factor-5.86
A J Geetha(2018) , Strategic Use of AIDA Model in New Media to Raise Funds for Film Making in India- A study of Crowd Funded films’. International Journal of Research in Social Sciences, Vol 8 (12), Pp 51- 63. ISSN: 2249, Impact Factor7.81.
A J Geetha (2019) A review of Methodological discrepancies in Cultivation Research. Shodha, Volume 08 (02), pp ISSN Number: 2249 - 0396.
A J Geetha (2019) ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ International Journal of Research and Analytical Reviews, ISSN 2348-1269.PP 362-365

Presented a paper entitled,’ Second screening – a hybrid method of media habit among youth’ at the International Conference on Media, Content and Consiousness: Exploring the individual and collective held at Nitte institute of Communication, Mangaluru on 16th and 17th November 2018.
Presented a paper titled, ‘Practice of Institutional Social Responsibility in Higher Eduational Institutions : A study of Dakshina Kannda District’ at the International Conference on Reaching the unreached through Education, held at Kuvempu University, Shimoga on 15th and 16th March 2019.
National Seminar on National Developmnet at Alva’s College, Moodabidire held on January 2017 - Nationalism and Hindi Cinema
National Seminar held at Nitte Institute of communication, Mangalore on November 2017- ‘Impact of New Media on film making in India with special reference to Crowd funding - an alternative funding channel for the film industry’
International Seminar held at Manipal School of Communication on February 2017- ‘The role of communication in eradicating polio in India with special reference to Public service advertisements